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S

Subramanian Balachander

Purdue University System

17H指数
30论文数
1.6K被引数
收录论文 7
发表时间
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Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?
errJOURNAL OF MARKETING
IF10.4
err2024-06-14
err0
PREAI
errZhang, Wenshu; Li, Jia; Balachander, Subramanian
err分享
err收藏
Provision of Optional Versus Standard Product Features in Competition
errJOURNAL OF MARKETING
IF10.4
err2018-10-08
err5
PREAI
errBalachander, Subramanian; Gal-Or, Esther; Geylani, Tansev; Kim, Alex Jiyoung
err分享
err收藏
The Effects of Products' Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency产品美学设计对需求和营销组合有效性的影响: 细分原型和品牌一致性的作用
errJOURNAL OF MARKETING
IF10.4
err2017-01-01
err92
PREAI
errLiu, Yan; Li, Krista J.; Chen, Haipeng (Allan); Balachander, Subramanian
err分享
err收藏
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
errthe academy of marketing science
IF4.9
err2010-07-01
err35
PREAI
errBalachander, Subramanian; Ghosh, Bikram; Stock, Axel
err分享
err收藏
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
errJOURNAL OF MARKETING
IF10.4
err2009-05-01
err70
PREAI
errBezawada, Ram; Balachander, S.; Kannan, P. K.; Shankar, Venkatesh
err分享
err收藏
Monitoring the dynamics of brand equity using store-level data
errJOURNAL OF MARKETING
IF10.4
err2007-04-01
err149
PREAI
errSriram, S.; Balachander, Subramanian; Kalwani, Manohar U.
err分享
err收藏
GAINING MORE BY STOCKING LESS A COMPETITIVE ANALYSIS OF PRODUCT AVAILABILITY
errthe academy of marketing science
IF4.9
err1994-02-01
err45
PREAI
errBALACHANDER, S; FARQUHAR, PH
err分享
err收藏

研究方向

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合作学者
合作期刊
P
P.K. Kannan
H 指数: 52 · 论文数: 196
V
Venkatesh Shankar
H 指数: 40 · 论文数: 117
E
Esther Gal‐Or
H 指数: 37 · 论文数: 94
M
Manohar U. Kalwani
H 指数: 27 · 论文数: 58
H
Haipeng Chen
H 指数: 25 · 论文数: 101
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