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H

Haipeng Chen

University of Iowa

25H指数
101论文数
2.3K被引数
收录论文 42
发表时间
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The Impact of Figure–Ground Reversal in Brand Logos on Brand Attitude品牌标志中图-地反转对品牌态度的影响
errJournal of Marketing Research
IF5
err2026-01-13
err0
PREAI
errYi-Na Li; Brady T. Hodges; Liu Fu; Haipeng (Allan) Chen
err分享
err收藏
All relationships are not created equal: the effects of inter-organizational relationships on subsidiary’s value at the onset of corporate crises并非所有关系都是平等的：组织间关系对子公司价值在企业危机初期的效应
errAsia Pacific Journal of Management
IF5.8
err2025-12-16
err0
errOAAI
errJiuchang Wei; Zhi Li; Alexander H. Ziegler; Haipeng Allan Chen
err分享
err收藏
The Impact of Cultural Tightness-Looseness on Consumers' Price Sensitivity文化严格性与宽松性对消费者价格敏感度的影响
errPSYCHOLOGY & MARKETING
IF9.1
err2025-10-01
err0
PREAI
errLiu, Fu; Wei, Haiying; Chen, Zengxiang; Chen, Haipeng (Allan)
err分享
err收藏
Effect of Thermal Protection System on Aerodynamics and Pressure of Reusable Launch Vehicle热防护系统对可重复使用运载器气动力和压力的影响
errSPACE-SCIENCE & TECHNOLOGY
IF6.8
err2025-09-30
err0
PREAI
errChen, Haipeng P.; Yang, Yang; Mang, Zhang
err分享
err收藏
The Impact of Sensory Verbs in Online Reviews on Helpfulness Perception and Purchase Intention: The Mediating Role of Narrative Processing感官动词对在线评论有用性感知和购买意向的影响：叙事处理的中介作用
errPsychology & Marketing
IF9.1
err2025-07-07
err0
PREAI
errQing Yao; Haipeng Allan Chen
err分享
err收藏
The effect of language style in online reviews on consumers' word-of-mouth recommendations在线评论中的语言风格对消费者口碑推荐的影响
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2024-12-31
err0
PREAI
errZhu, Zhenzhong; Zhao, Xiaowen; Shan, Minghui; Chen, Haipeng (Allan)
err分享
err收藏
He Loves the One He Has Invested In: The Effects of Mating Cues on Men's and Women's Sunk Cost Bias
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2024-07-27
err3
PREAI
errChen, Rui; Sun, Hao; Guo, Zhaoyang; Chen, Haipeng (Allan)
err分享
err收藏
China's urbanisation evolution and metropolitan area expansion, based on the Prolonged Artificial Nighttime-light Dataset (PANDA, 1984-2020)
errINTERNATIONAL JOURNAL OF DIGITAL EARTH
IF4.9
err2024-05-02
err1
errOAAI
errLi, Tingting; Chen, Haipeng; Ma, Chao
err分享
err收藏
A punishment shared is a punishment halved: Concurrent recalls reduce products' market share loss
errPSYCHOLOGY & MARKETING
IF9.1
err2024-04-23
err0
PREAI
errShao, Qianwen; Li, Yi-Na; Wei, Jiuchang; Chen, Haipeng (Allan)
err分享
err收藏
It pays to diversify: Effect of bullet-screen comment diversity on payment
errPSYCHOLOGY & MARKETING
IF9.1
err2024-04-22
err1
PREAI
errZhang, Mingyue; Ma, Xuejing; Chen, Haipeng (Allan)
err分享
err收藏
The influence of spokesperson choice and product newness on consumer purchase intention
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2024-04-09
err1
PREAI
errLiu, Fu; Wei, Haiying; Sun, Zhaoyang; Zhu, Zhenzhong; Chen, Haipeng (Allan)
err分享
err收藏
Informers or entertainers: The effect of social media influencers on consumers' green consumption
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-03-01
err17
PREAI
errZhao, Xiaowen; Zhu, Zhenzhong; Shan, Minghui; Cao, Rui; Chen, Haipeng (Allan)
err分享
err收藏
The over-diversification effect: Enhancement in perceived heterogeneity of multiple (vs. single)-others' preferences
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2024-01-07
err1
PREAI
errSaini, Ritesh; Wang, Dian; Chen, Haipeng (Allan)
err分享
err收藏
The effectiveness of advertising appeals: A culturally-derived power perspective
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-11-01
err7
PREAI
errShan, Minghui; Zhu, Zhenzhong; Song, Chunlei; Chen, Haipeng (Allan)
err分享
err收藏
Service robot's responses in service recovery and service evaluation: the moderating role of robots' social perception服务机器人在服务恢复和服务评价中的反应: 机器人社会感知的调节作用
errJOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
IF11
err2023-08-17
err16
PREAI
errShan, Minghui; Zhu, Zhenzhong; Chen, Haipeng (Allan); Sun, Sijie
err分享
err收藏
Product design, social exclusion, and product preference: The mediating role of psychological ownership and the moderating role of product type产品设计、社会排斥与产品偏好: 心理所有权的中介作用与产品类型的调节作用
errPSYCHOLOGY & MARKETING
IF9.1
err2022-07-15
err8
PREAI
errLiu, Fu; Wei, Haiying; Chen, Siyun; Chen, Haipeng (Allan)
err分享
err收藏
Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness温暖还是能力: 品牌拟人化、社会排斥与广告效果
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-07-01
err26
PREAI
errLiu, Fu; Wei, Haiying; Zhu, Zhenzhong; Chen, Haipeng (Allan)
err分享
err收藏
Cumulative impact neglect in processing sequential changes
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2022-03-09
err2
PREAI
errGunasti, Kunter; Chen, Haipeng (Allan)
err分享
err收藏
Keep it vague? New product preannouncement, regulatory focus, and word-of-mouth
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-03-01
err16
PREAI
errWang, Xingyuan; Liu, Yun; Wang, Shuyang; Chen, Haipeng (Allan)
err分享
err收藏
When the Charm of Three Fades: Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2021-07-02
err4
PREAI
errWang, Liangyan; Chan, Eugene Y.; Chen, Haipeng (Allan); Lin, Han; Shi, Xinzhan
err分享
err收藏

研究方向

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合作学者
合作期刊
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Han Lin
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H 指数: 37 · 论文数: 100
马超 封面图
马超 (Chao Ma)
H 指数: 36 · 论文数: 998
M
Mark B. Houston
H 指数: 36 · 论文数: 93
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