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M

Michael Trusov

baruch college (cuny)

18H指数
38论文数
5.3K被引数
收录论文 15
发表时间
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The Path to Click: Are You on It?
errthe academy of marketing science
IF4.9
err2021-03-01
err15
PREAI
errShi, Savannah Wei; Trusov, Michael
err分享
err收藏
Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2020-12-01
err9
PREAI
errMejia, Jorge; Gopal, Anandasivam; Trusov, Michael
err分享
err收藏
Customer satisfaction underappreciation: The relation of customer satisfaction to CEO compensation
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-03-01
err13
PREAI
errHuang, Ming-Hui; Trusov, Michael
err分享
err收藏
Modeling Dynamics in Crowdfunding
errthe academy of marketing science
IF4.9
err2020-03-01
err27
PREAI
errKim, Chul; Kannan, P. K.; Trusov, Michael; Ordanini, Andrea
err分享
err收藏
Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-16
err34
PREAI
errTrusov, Michael; Rand, William; Joshi, Yogesh V.
err分享
err收藏
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
errJOURNAL OF MARKETING
IF10.4
err2018-10-04
err49
PREAI
errWatson, Jared; Ghosh, Anastasiya Pocheptsova; Trusov, Michael
err分享
err收藏
A New Method to Aid Copy Testing of Paid Search Text Advertisements
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-12-01
err17
PREAI
errRutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael
err分享
err收藏
Online Shopping and Social Media: Friends or Foes?
errJOURNAL OF MARKETING
IF10.4
err2017-11-01
err81
errOAAI
errZhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; Jamal, Zainab
err分享
err收藏
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting
errthe academy of marketing science
IF4.9
err2016-05-01
err97
PREAI
errTrusov, Michael; Ma, Liye; Jamal, Zainab
err分享
err收藏
Zooming In on Paid Search Ads-A Consumer-Level Model Calibrated on Aggregated Data
errthe academy of marketing science
IF4.9
err2011-09-01
err75
PREAI
errRutz, Oliver J.; Trusov, Michael
err分享
err收藏
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
errthe academy of marketing science
IF4.9
err2011-07-01
err102
PREAI
errRutz, Oliver J.; Trusov, Michael; Bucklin, Randolph E.
err分享
err收藏
The Value of Social Dynamics in Online Product Ratings Forums
errJOURNAL OF MARKETING RESEARCH
IF5
err2011-06-01
err550
PREAI
errMoe, Wendy W.; Trusov, Michael
err分享
err收藏
Estimating aggregate consumer preferences from online product reviews
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2010-12-01
err270
PREAI
errDecker, Reinhold; Trusov, Michael
err分享
err收藏
Determining Influential Users in Internet Social Networks
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-08-01
err492
PREAI
errTrusov, Michael; Bodapati, Anand V.; Bucklin, Randolph E.
err分享
err收藏
Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site
errJOURNAL OF MARKETING
IF10.4
err2009-09-01
err1.7K
PREAI
errTrusov, Michael; Bucklin, Randolph E.; Pauwels, Koen
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
W
William Rand
H 指数: 75 · 论文数: 329
P
P.K. Kannan
H 指数: 52 · 论文数: 197
K
Koen Pauwels
H 指数: 47 · 论文数: 216
R
Randolph E. Bucklin
H 指数: 36 · 论文数: 72
A
Anandasivam Gopal
H 指数: 36 · 论文数: 162
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