Role of relationship norms in motivating initial consumer adoption and continuous usage of mobile apps: A randomized field experiment关系规范在激励消费者初次采用和持续使用移动应用中的作用:一项随机实地实验Journal of Retailing and Consumer ServicesIF13.12025-08-220PRE
Measuring Repurchase Decisions by Accelerating Repurchase Behavior通过加速回购行为衡量回购决策AUSTRALASIAN MARKETING JOURNALIF3.82021-03-121PREAI
Tweeting as a Marketing Tool: A Field Experiment in the TV IndustryJOURNAL OF MARKETING RESEARCHIF52017-12-01109PREAI
Enhancing memorability Do remaining duration prompts affect advertising recall?INTERNATIONAL JOURNAL OF ADVERTISINGIF5.92015-01-078PREAI
Environmental marketing strategy effects on market-based assetsTOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCEIF4.82013-06-0111PREAI
Precise versus imprecise promotional rewards at small probabilities: Moderating from purchase value and promotion budgetEUROPEAN JOURNAL OF MARKETINGIF5.12013-05-242PREAI
Functional forms of the satisfaction-loyalty relationshipINTERNATIONAL JOURNAL OF RESEARCH IN MARKETINGIF7.52011-03-0147PREAI
Is it simply a matter of managerial competence? Interpreting Chinese executives' perceptions of crisis managementPUBLIC RELATIONS REVIEWIF3.42009-09-0119PREAI