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Alexander Bleier

University of Cincinnati

12H指数
19论文数
2.0K被引数
收录论文 12
发表时间
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The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (nov, 10.1007/s11747-024-01059-0, 2024)田口方法在大规模实验设计中的应用：推动营销理论与实践发展的强大而高效的工具（nov, 10.1007/s11747-024-01059-0, 2024）
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2025-01-07
err0
errOAAI
errMoffett, Jordan W.; Fennell, Patrick; Harmeling, Colleen M.; Sheehan, Daniel; Bleier, Alexander
err分享
err收藏
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-11-05
err0
PREAI
errMoffett, Jordan W.; Fennell, Patrick; Harmeling, Colleen M.; Sheehan, Daniel; Bleier, Alexander
err分享
err收藏
On the role of social media platforms in the creator economy论社交媒体平台在创造者经济中的作用
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-09-01
err4
errOAAI
errBleier, Alexander; Fossen, Beth L.; Shapira, Michal
err分享
err收藏
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
errJOURNAL OF MARKETING
IF10.4
err2022-11-29
err85
errOAAI
errWies, Simone; Bleier, Alexander; Edeling, Alexander
err分享
err收藏
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-07-25
err5
errOAAI
errWiegand, Nico; Peers, Yuri; Bleier, Alexander
err分享
err收藏
Online program engagement and audience size during television ads
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-03-03
err7
errOAAI
errFossen, Beth L.; Bleier, Alexander
err分享
err收藏
Consumer privacy and the future of data-based innovation and marketing消费者隐私和基于数据的创新和营销的未来
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-09-01
err116
PREAI
errBleier, Alexander; Goldfarb, Avi; Tucker, Catherine
err分享
err收藏
Company Worth Keeping: Personal Control and Preferences for Brand Leaders
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2019-08-28
err66
errOAAI
errBeck, Joshua T.; Rahinel, Ryan; Bleier, Alexander
err分享
err收藏
Improving customer profit predictions with customer mindset metrics through multiple overimputation
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-05-21
err4
PREAI
errVenkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner; Ravishanker, Nalini
err分享
err收藏
Creating Effective Online Customer Experiences
errJOURNAL OF MARKETING
IF10.4
err2018-12-04
err248
PREAI
errBleier, Alexander; Harmeling, Colleen M.; Palmatier, Robert W.
err分享
err收藏
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
errthe academy of marketing science
IF4.9
err2015-09-01
err188
PREAI
errBleier, Alexander; Eisenbeiss, Maik
err分享
err收藏
The Importance of Trust for Personalized Online Advertising
errJOURNAL OF RETAILING
IF10.2
err2015-09-01
err281
PREAI
errBleier, Alexander; Eisenbeiss, Maik
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
R
Robert W. Palmatier
H 指数: 57 · 论文数: 245
A
Avi Goldfarb
H 指数: 57 · 论文数: 263
M
Michal Shapira
H 指数: 50 · 论文数: 216
C
Catherine E. Tucker
H 指数: 48 · 论文数: 245
W
Werner Reinartz
H 指数: 46 · 论文数: 153
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