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W

Werner Reinartz

University of Cologne

46H指数
153论文数
1.8W被引数
收录论文 36
发表时间
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Customer relationship management: past, present, and future客户关系管理：过去、现在与未来
errInternational Journal of Research in Marketing
IF7.5
err2025-12-03
err0
errOAAI
errWerner J. Reinartz
err分享
err收藏
The managerial relevance of marketing science: Properties and genesis
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-12-01
err6
errOAAI
errSchauerte, Nico; Becker, Maren; Imschloss, Monika; Wichmann, Julian R. K.; Reinartz, Werner J.
err分享
err收藏
Reimagining personalization in the physical store
errJOURNAL OF RETAILING
IF10.2
err2023-12-01
err6
errOAAI
errScholdra, Thomas P.; Wichmann, Julian R. K.; Reinartz, Werner J.
err分享
err收藏
Leveraging B2B field service technicians as a second sales force: How service situations affect selling activity and success
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-08-19
err3
errOAAI
errBerkmann, Manuel; Eisenbeiss, Maik; Reinartz, Werner; Schauerte, Nico
err分享
err收藏
The Effect of Content on Zapping in TV Advertising
errJOURNAL OF MARKETING
IF10.4
err2022-09-15
err9
PREAI
errBecker, Maren; Scholdra, Thomas P.; Berkmann, Manuel; Reinartz, Werner J.
err分享
err收藏
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities通过全球视角检查营销中的人工智能 (AI) 技术: 当前趋势和未来研究机会
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err70
errOAAI
errKopalle, Praveen K.; Gangwar, Manish; Kaplan, Andreas; Ramachandran, Divya; Reinartz, Werner; Rindfleisch, Aric
err分享
err收藏
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
errJOURNAL OF MARKETING
IF10.4
err2022-01-07
err13
errOAAI
errScholdra, Thomas P.; Wichmann, Julian R. K.; Eisenbeiss, Maik; Reinartz, Werner J.
err分享
err收藏
The Platformization of Brands
errJOURNAL OF MARKETING
IF10.4
err2021-12-09
err43
errOAAI
errWichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J.
err分享
err收藏
Capturing Retailers' Brand and Customer Focus
errJOURNAL OF RETAILING
IF10.2
err2021-12-01
err7
errOAAI
errHan, Simeng; Reinartz, Werner; Skiera, Bernd
err分享
err收藏
Reflections from (Past) Editors
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-12-01
err0
PREAI
errKannan, P. K.; Hung, Iris W.; Reinartz, Werner J.
err分享
err收藏
A retrospective review of the first 35 years of the International Journal of Research in Marketing《国际市场营销研究杂志》前35年的回顾
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-03-01
err53
PREAI
errDonthu, Naveen; Reinartz, Werner; Kumar, Satish; Pattnaik, Debidutta
err分享
err收藏
Communicating Brands in Television Advertising
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-02-13
err29
PREAI
errBruce, Norris, I; Becker, Maren; Reinartz, Werner
err分享
err收藏
The impact of digital transformation on the retailing value chain数字化转型对零售价值链的影响
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2019-09-01
err257
errOAAI
errReinartz, Werner; Wiegand, Nico; Imschloss, Monika
err分享
err收藏
Improving customer profit predictions with customer mindset metrics through multiple overimputation
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-05-21
err4
PREAI
errVenkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner; Ravishanker, Nalini
err分享
err收藏
Leading IJRM on the path to prominence
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2019-03-01
err4
errOAAI
errKannan, P. K.; Hung, Iris; Reinartz, Werner; Stephen, Andrew
err分享
err收藏
Does It Pay to Be Real? Understanding Authenticity in TV Advertising它支付是真实的吗？理解电视广告中的真实性
errJOURNAL OF MARKETING
IF10.4
err2018-12-04
err139
errOAAI
errBecker, Maren; Wiegand, Nico; Reinartz, Werner J.
err分享
err收藏
selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (vol 46, pg 987, 2018)
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-06-27
err0
errOAAI
errPtok, Annette; Jindal, Rupinder P.; Reinartz, Werner J.
err分享
err收藏
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-05-30
err48
PREAI
errPtok, Annette; Jindal, Rupinder P.; Reinartz, Werner J.
err分享
err收藏
What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-12-01
err29
errOAAI
errLobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J.
err分享
err收藏
When and why do customer solutions pay off in business markets?
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-05-02
err77
PREAI
errWorm, Stefan; Bharadwaj, Sundar G.; Ulaga, Wolfgang; Reinartz, Werner J.
err分享
err收藏

研究方向

暂无研究方向
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合作期刊
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H 指数: 65 · 论文数: 287
N
Naveen Donthu
H 指数: 62 · 论文数: 189
W
Wayne D. Hoyer
H 指数: 56 · 论文数: 229
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