logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
H

Harlan E. Spotts

University of Massachusetts Amherst

16H指数
52论文数
1.3K被引数
收录论文 5
发表时间
logo
Joe Camel Post-mortem of a brand spokesperson
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err1
PREAI
errWeinberger, Marc G.; Spotts, Harlan E.; Markos, Ereni
err分享
err收藏
Publicity and advertising: what matter most for sales?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2014-11-04
err16
PREAI
errSpotts, Harlan E.; Weinberger, Marc G.; Weinberger, Michelle F.
err分享
err收藏
Marketplace footprints: connecting marketing communication and corporate brands
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2010-06-01
err15
PREAI
errSpotts, Harlan E.; Weinberger, Marc G.
err分享
err收藏
Assessing the use and impact of humor on advertising effectiveness: A contingency approach
errJOURNAL OF ADVERTISING
IF7
err1997-10-01
err119
PREAI
errSpotts, HE; Weinberger, MG; Parsons, AL
err分享
err收藏
HUMOR IN UNITED-STATES VERSUS UK TV COMMERCIALS - A COMPARISON
errJOURNAL OF ADVERTISING
IF7
err1989-06-01
err97
PREAI
errWEINBERGER, MG; SPOTTS, HE
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Marc G. Weinberger
H 指数: 23 · 论文数: 52
E
Ereni Markos
H 指数: 11 · 论文数: 32
M
Michelle F. Weinberger
H 指数: 10 · 论文数: 31
P
Parsons, AL
H 指数: 0 · 论文数: 1
已加载全部