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M

Marc G. Weinberger

university of massachusetts

23H指数
52论文数
2.6K被引数
收录论文 16
发表时间
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A Cohort Analysis of Marketing Scholarship营销学研究的队列分析
errJournal of Marketing Education
IF4.1
err2026-03-23
err0
PREAI
errCharles S. Gulas; Marc G. Weinberger; Kevin Willardsen
err分享
err收藏
You must be joking: an introduction to the special issue on the use of humour in advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2019-08-13
err2
PREAI
errWeinberger, Marc G.; Gulas, Charles S.
err分享
err收藏
The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2019-08-12
err29
PREAI
errWeinberger, Marc G.; Gulas, Charles S.
err分享
err收藏
Understanding responses to comedic advertising aggression: the role of vividness and gender identity
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2016-05-20
err27
PREAI
errWeinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; Gulas, Charles S.
err分享
err收藏
Looking in through outdoor: a socio-cultural and historical perspective on the evolution of advertising humour
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-02-11
err22
PREAI
errWeinberger, Marc G.; Gulas, Charles S.; Weinberger, Michelle F.
err分享
err收藏
Joe Camel Post-mortem of a brand spokesperson
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err1
PREAI
errWeinberger, Marc G.; Spotts, Harlan E.; Markos, Ereni
err分享
err收藏
Publicity and advertising: what matter most for sales?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2014-11-04
err16
PREAI
errSpotts, Harlan E.; Weinberger, Marc G.; Weinberger, Michelle F.
err分享
err收藏
The Impact of Violent Humor on Advertising Success: A Gender Perspective
errJOURNAL OF ADVERTISING
IF7
err2013-10-01
err53
PREAI
errSwani, Kunal; Weinberger, Marc G.; Gulas, Charles S.
err分享
err收藏
IT'S JUST A JOKE Violence Against Males in Humorous Advertising
errJOURNAL OF ADVERTISING
IF7
err2010-12-01
err50
PREAI
errGulas, Charles S.; McKeage, Kim K.; Weinberger, Marc G.
err分享
err收藏
Marketplace footprints: connecting marketing communication and corporate brands
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2010-06-01
err15
PREAI
errSpotts, Harlan E.; Weinberger, Marc G.
err分享
err收藏
A test of ad appeal effectiveness in Poland and the United States - The interplay of appeal, product, and culture
errJOURNAL OF ADVERTISING
IF7
err2003-10-01
err66
PREAI
errLepkowska-White, E; Brashear, TG; Weinberger, MG
err分享
err收藏
Assessing the use and impact of humor on advertising effectiveness: A contingency approach
errJOURNAL OF ADVERTISING
IF7
err1997-10-01
err119
PREAI
errSpotts, HE; Weinberger, MG; Parsons, AL
err分享
err收藏
THE IMPACT OF HUMOR IN ADVERTISING - A REVIEW
errJOURNAL OF ADVERTISING
IF7
err1992-12-01
err329
PREAI
errWEINBERGER, MG; GULAS, CS
err分享
err收藏
HUMOR IN UNITED-STATES VERSUS UK TV COMMERCIALS - A COMPARISON
errJOURNAL OF ADVERTISING
IF7
err1989-06-01
err97
PREAI
errWEINBERGER, MG; SPOTTS, HE
err分享
err收藏
THE IMPACT OF NEGATIVE PRODUCT NEWS
errBUSINESS HORIZONS
IF7
err1989-01-01
err16
PREAI
errWEINBERGER, MG; ROMEO, JB
err分享
err收藏
PRODUCTS AS TARGETS OF NEGATIVE INFORMATION - SOME RECENT FINDINGS
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err1986-03-01
err17
PREAI
errWEINBERGER, MG
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
T
Thomas G. Brashear
H 指数: 33 · 论文数: 86
H
Hye Jin Yoon
H 指数: 20 · 论文数: 74
K
Kunal Swani
H 指数: 19 · 论文数: 44
H
Harlan E. Spotts
H 指数: 16 · 论文数: 52
E
Elzbieta Lepkowska‐White
H 指数: 15 · 论文数: 28
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