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M

Mary Jo Bitner

Arizona State University

46H指数
85论文数
4.5W被引数
收录论文 20
发表时间
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Learning from the pioneering founders of the service research field向服务研究领域的开拓者学习
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2023-06-08
err9
PREAI
errBowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; Berry, Leonard L.; Bitner, Mary Jo; Brown, Stephen W.; Chase, Richard B.; Edvardsson, Bo; Gronroos, Christian; Parasuraman, A.; Schneider, Benjamin; Zeithaml, Valarie A.
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Guest Editorial: Responsible Research in Marketing
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-09-04
err26
errOAAI
errHaenlein, Michael; Bitner, Mary Jo; Kohli, Ajay K.; Lemon, Katherine N.; Reibstein, David J.
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Service Research: Rigor, Relevance, and Community
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2017-04-19
err13
errOAAI
errBitner, Mary Jo
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From the Editor-Updates and Looking Forward
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2015-01-06
err5
errOAAI
errBitner, Mary Jo
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Reaching the breaking point: a dynamic process theory of business-to-business customer defection
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2014-05-06
err48
PREAI
errHollmann, Thomas; Jarvis, Cheryl Burke; Bitner, Mary Jo
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Editorial: A Vision for the Future of the Journal of Service Research (JSR)
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2014-01-02
err13
errOAAI
errBitner, Mary Jo
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Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning品牌服务遭遇: 从战略上使员工行为与品牌定位保持一致
errJOURNAL OF MARKETING
IF10.4
err2013-11-01
err229
PREAI
errSirianni, Nancy J.; Bitner, Mary Jo; Brown, Stephen W.; Mandel, Naomi
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Decoding Customer-Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-02-01
err173
PREAI
errMende, Martin; Bolton, Ruth N.; Bitner, Mary Jo
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Customer positivity and participation in services: an empirical test in a health care context客户积极性和服务参与度: 医疗保健环境中的实证检验
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2012-07-13
err228
PREAI
errGallan, Andrew S.; Jarvis, Cheryl Burke; Brown, Stephen W.; Bitner, Mary Jo
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High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2012-06-11
err219
PREAI
errWuenderlich, Nancy V.; Wangenheim, Florian V.; Bitner, Mary Jo
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Moving Forward and Making a Difference: Research Priorities for the Science of Service
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2010-01-18
err1.1K
PREAI
errOstrom, Amy L.; Bitner, Mary Jo; Brown, Stephen W.; Burkhard, Kevin A.; Goul, Michael; Smith-Daniels, Vicki; Demirkan, Haluk; Rabinovich, Elliot
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Frontline employee motivation to participate in service innovation implementation一线员工参与服务创新实施的激励
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2009-05-28
err236
PREAI
errCadwallader, Susan; Jarvis, Cheryl Burke; Bitner, Mary Jo; Ostrom, Amy L.
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Service blueprinting: A practical technique for service innovation
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2008-04-01
err674
PREAI
errBitner, Mary Jo; Ostrom, Amy L.; Morgan, Felicia N.
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The service imperative服务势在必行
errBUSINESS HORIZONS
IF7
err2008-01-01
err118
PREAI
errBitner, Mary Jo; Brown, Stephen W.
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The evolution and discovery of services science in business schools
errCOMMUNICATIONS OF THE ACM
IF12.2
err2006-07-01
err95
PREAI
errBitner, MJ; Brown, SW
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Service customization through employee adaptiveness
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2005-11-01
err263
PREAI
errGwinner, KP; Bitner, MJ; Brown, SW; Kumar, A
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Developing effective prevention services for the real world: A prevention service development model为现实世界开发有效的预防服务: 预防服务开发模型
errAMERICAN JOURNAL OF COMMUNITY PSYCHOLOGY
IF2.3
err2005-06-01
err78
PREAI
errSandler, I; Ostrom, A; Bitner, MJ; Ayers, TS; Wolchik, S; Daniels, VS
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Choosing among alternative service delivery modes: An investigation of customer trial of self-service technologies在替代服务交付模式中进行选择: 对自助服务技术的客户试用的调查
errJOURNAL OF MARKETING
IF10.4
err2005-04-01
err1.1K
PREAI
errMeuter, ML; Bitner, MJ; Ostrom, AL; Brown, SW
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Self-service technologies: Understanding customer satisfaction with technology-based service encounters
errJOURNAL OF MARKETING
IF10.4
err2000-07-01
err1.7K
errOAAI
errMeuter, ML; Ostrom, AL; Roundtree, RI; Bitner, MJ
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TRACKING THE EVOLUTION OF THE SERVICES MARKETING LITERATURE
errJOURNAL OF RETAILING
IF10.2
err1993-03-01
err474
PREAI
errFISK, RP; BROWN, SW; BITNER, MJ
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研究方向

暂无研究方向
合作学者
合作期刊
L
Leonard L. Berry
H 指数: 78 · 论文数: 321
A
A. Parasuraman
H 指数: 77 · 论文数: 219
I
Irwin N. Sandler
H 指数: 70 · 论文数: 300
C
Christian Grönroos
H 指数: 66 · 论文数: 155
B
Bo Edvardsson
H 指数: 66 · 论文数: 850
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