Kacy Kim - Publications, H-index & Citations

Kacy Kim

Bryant University

11H指数

38论文数

358被引数

收录论文 16

发表时间

Brand Activism in Digital and Interactive Media: Insights and Future Directions 数字与互动媒体中的品牌行动主义：见解与未来方向

Journal of Interactive Advertising

IF0

2026-01-02

PREAI

Kim, Kacy; Yoon, Hye Jin

Introduction to the special issue on new developments in digital promotion 关于数字推广新发展的特刊引言

International Journal of Advertising

IF5.9

2025-09-17

PREAI

Lamberto Zollo; Riccardo Rialti; Kacy Kim; Sukki Yoon

High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising 寄予厚望，艰难跌落: 消费者对广告中人工智能合作的期望和反应

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2025-01-31

PREAI

Ryoo, Yuhosua; Bakpayev, Marat; Jeon, Yongwoog Andrew; Kim, Kacy; Yoon, Sukki

Mega-influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth

PSYCHOLOGY & MARKETING

IF9.1

2024-08-19

OAAI

Rialti, Riccardo; Zollo, Lamberto; Kim, Kacy; Yoon, Sukki

From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular-appearing produce

PSYCHOLOGY & MARKETING

IF9.1

2024-05-26

PREAI

Kim, Kacy; Ryoo, Yuhosua; Manika, Danae; Yoon, Nathan; Yoon, Sukki

Cancel anytime!: How easy cancellation options enhance purchase intentions for services that require long-term commitments

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2023-11-01

PREAI

Park, Sohyeon; Kim, Kacy; Park, Seolwoo; Choi, Yung Kyun; Yoon, Sukki

The mind of the beholder: congruence effects in luxury product placements

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2022-06-30

PREAI

Rossi, Patricia; Pantoja, Felipe; Yoon, Sukki; Kim, Kacy

Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2021-10-27

PREAI

Kim, WooJin; Ryoo, Yuhosua; Yoon, Sukki; Kim, Kacy

The IMC mixes that trucking managers use

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2020-05-15

PREAI

Garber, Lawrence L., Jr.; Kim, Kacy; Dotson, Michael J.

Slow versus fast: how speed-induced construal affects perceptions of advertising messages

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2020-05-15

PREAI

Yoon, Sukki; Bang, Hyejin; Choi, Dongwon; Kim, Kacy

Culture and Health Persuasion: Differences between Koreans and Americans

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

IF2.9

2020-01-24

PREAI

Yoon, Sukki; Lalwani, Ashok K.; Vargas, Patrick T.; Kim, Kacy; Taylor, Charles R.

Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects

JOURNAL OF ADVERTISING

IF7

2019-05-17

PREAI

Venmahavong, Tiffany; Yoon, Sukki; Kim, Kacy K.; Yoo, Chan Yun

Text versus pictures in advertising: effects of psychological distance and product type

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2019-05-08

PREAI

Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy; Kim, Yeonshin

Active bidders versus smart bidders: Do participation intensity and shopping goals affect the winner's joy in online bidding?

EUROPEAN JOURNAL OF MARKETING

IF5.1

2019-04-08

PREAI

Kim, Kacy K.; Gravier, Michael J.; Yoon, Sukki; Oh, Sangdo

Branded entertainment: Gender differences in reactions to star ratings

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2019-01-31

PREAI

Kim, Kacy; Park, Chanmo; Yoon, Sukki; Choi, Yung Kyun; Oh, Sangdo; Lee, Jooyoung

The effects of eWOM volume and valence on product sales - an empirical examination of the movie industry eWOM数量和价格对产品销售的影响-对电影行业的实证检验

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2018-11-19

PREAI

Kim, Kacy; Yoon, Sukki; Choi, Yung Kyun

研究方向