Robert E. Smith - Publications, H-index & Citations

Robert E. Smith

indiana university system

36H指数

112论文数

6.7K被引数

收录论文 14

发表时间

The boundaries for ad creativity: effects of type of divergence and brand processing and responses

JOURNAL OF BRAND MANAGEMENT

IF4.1

2018-03-20

PREAI

Chen, Jiemiao; Smith, Robert E.

The effects of creativity on advertising wear-in and wear-out 创意对广告磨损和磨损的影响

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2014-11-21

PREAI

Chen, Jiemiao; Yang, Xiaojing; Smith, Robert E.

Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity

the academy of marketing science

IF4.9

2009-09-01

120

PREAI

Yang, Xiaojing; Smith, Robert E.

THE IMPACT OF ADVERTISING CREATIVITY ON THE HIERARCHY OF EFFECTS

JOURNAL OF ADVERTISING

IF7

2008-12-01

222

PREAI

Smith, Robert E.; Chen, Jiemiao; Yang, Xiaojing

Modeling the determinants and effects of creativity in advertising 广告创意的决定因素和影响建模

the academy of marketing science

IF4.9

2007-11-01

198

PREAI

Smith, Robert E.; MacKenzie, Scott B.; Yang, Xiaojing; Buchholz, Laura M.; Darley, William K.

Effects of laser in situ keratomileusis (LASIK) on the corneal endothelium 3 years postoperatively

AMERICAN JOURNAL OF OPHTHALMOLOGY

IF4.2

2001-01-01

PREAI

Collins, MJ; Carr, JD; Stulting, RD; Azar, RG; Waring, GO; Smith, RE; Thompson, KP; Edelhauser, HF

Food processing: a food scientist's perspective

FOOD POLICY

IF6

1999-05-01

PREAI

Smith, RE

Using advertising alliances for new product introduction: Interactions between product complementarity and promotional strategies

JOURNAL OF MARKETING

IF10.4

1999-01-01

134

PREAI

Samu, S; Krishnan, HS; Smith, RE

Cell-to-cell and cell-to-matrix interactions mediate chemokine expression: an important component of the inflammatory lesion 细胞与细胞和细胞与基质的相互作用介导趋化因子表达: 炎性病变的重要组成部分

JOURNAL OF LEUKOCYTE BIOLOGY

IF3.1

1997-11-01

OAAI

Smith, RE; Hogaboam, CM; Strieter, RM; Lukacs, NW; Kunkel, SL

GENDER DIFFERENCES IN INFORMATION-PROCESSING STRATEGIES - AN EMPIRICAL-TEST OF THE SELECTIVITY MODEL IN ADVERTISING RESPONSE

JOURNAL OF ADVERTISING

IF7

1995-03-01

416

PREAI

DARLEY, WK; SMITH, RE

INTEGRATING INFORMATION FROM ADVERTISING AND TRIAL - PROCESSES AND EFFECTS ON CONSUMER RESPONSE TO PRODUCT INFORMATION

JOURNAL OF MARKETING RESEARCH

IF5

1993-05-01

182

PREAI

SMITH, RE

THE ROLE OF CONSUMER INVOLVEMENT IN DETERMINING COGNITIVE RESPONSE TO BROADCAST ADVERTISING

JOURNAL OF ADVERTISING

IF7

1991-03-01

PREAI

BUCHHOLZ, LM; SMITH, RE

COGNITIVE RESPONSE TO ADVERTISING AND TRIAL - BELIEF STRENGTH, BELIEF CONFIDENCE AND PRODUCT CURIOSITY

JOURNAL OF ADVERTISING

IF7

1988-10-01

158

PREAI

SMITH, RE; SWINYARD, WR

ATTITUDE-BEHAVIOR CONSISTENCY - THE IMPACT OF PRODUCT TRIAL VERSUS ADVERTISING

JOURNAL OF MARKETING RESEARCH

IF5

1983-08-01

368

PREAI

SMITH, RE; SWINYARD, WR

研究方向