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K

Ko de Ruyter

king’s business school

46H指数
131论文数
1.0W被引数
收录论文 59
发表时间
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Better together: Leveraging creative climates to enhance innovative sourcing team performance更好的合作：利用创意氛围提升创新采购团队绩效
errJournal of Purchasing and Supply Management
IF8.7
err2025-10-08
err0
errOAAI
errNadine Kiratli; Frank Rozemeijer; Ad de Jong; Evelyne VanPoucke; Ko de Ruyter
err分享
err收藏
Stakeholder engagement with AI service interactions利益相关者与AI服务交互的参与
errJournal of Product Innovation Management
IF8
err2025-04-07
err0
errOAAI
errTerrence Chong; Ting Yu; Debbie Isobel Keeling; Ko de Ruyter; Tim Hilken
err分享
err收藏
“We could be heroes”: Reflections on reimagining marketing strategies for a better world“我们可以成为英雄”：关于重塑面向更美好世界的营销策略的思考
errJournal of the Academy of Marketing Science
IF10.1
err2025-03-18
err0
PREAI
errKirk Plangger; Matteo Montecchi; Ko de Ruyter; Debbie I. Keeling; Maura L. Scott; Darren W. Dahl
err分享
err收藏
Perceived brand transparency: A conceptualization and measurement scale感知品牌透明度: 一个概念化和测量量表
errPSYCHOLOGY & MARKETING
IF9.1
err2024-06-10
err0
errOAAI
errMontecchi, Matteo; Plangger, Kirk; West, Douglas; de Ruyter, Ko
err分享
err收藏
Augmented reality (AR): The blurring of reality in human-computer interaction
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2023-08-01
err2
PREAI
errMahr, Dominik; Heller, Jonas; de Ruyter, Ko
err分享
err收藏
An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2023-06-01
err12
errOAAI
errHeller, Jonas; Mahr, Dominik; de Ruyter, Ko; Schaap, Eric; Hilken, Tim; Keeling, Debbie I.; Chylinski, Mathew; Flavi, Carlos; Jung, Timothy; Rauschnabel, Philipp A.
err分享
err收藏
Embracing falsity through the metaverse: The case of synthetic customer experiences
errBUSINESS HORIZONS
IF7
err2022-11-01
err88
errOAAI
errGolf-Papez, Maja; Heller, Jonas; Hilken, Tim; Chylinski, Mathew; de Ruyter, Ko; Keeling, Debbie I.; Mahr, Dominik
err分享
err收藏
The future of digital technologies in marketing: A conceptual framework and an overview
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-10-24
err23
errOAAI
errPlangger, Kirk; Grewal, Dhruv; de Ruyter, Ko; Tucker, Catherine
err分享
err收藏
Customer engagement design in industrial innovation
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-10-01
err4
errOAAI
errHollebeek, Linda D.; Keeling, Debbie Isobel; de Ruyter, Ko
err分享
err收藏
Consumer (dis)engagement coping profiles using online services in managing health-related stressors
errPSYCHOLOGY & MARKETING
IF9.1
err2022-08-16
err5
errOAAI
errKeeling, Debbie, I; de Ruyter, Ko; Laing, Angus
err分享
err收藏
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies破坏营销现实: 使用增强现实的技术调查下一代体验的心理机制的研究议程
errPSYCHOLOGY & MARKETING
IF9.1
err2022-05-25
err43
errOAAI
errHilken, Tim; Keeling, Debbie, I; Chylinski, Mathew; Ruyter, Ko; Papez, Maja Golf; Heller, Jonas; Mahr, Dominik; Alimamy, Saifeddin
err分享
err收藏
Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality探索现实增强服务通信的前沿: 从增强和虚拟现实到神经增强现实
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-05-13
err12
errOAAI
errHilken, Tim; Chylinski, Mathew; de Ruyter, Ko; Heller, Jonas; Keeling, Debbie Isobel
err分享
err收藏
Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence通过增强现实弥合购买道路上的想象力差距: 现场和实验证据
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-04-13
err19
errOAAI
errHilken, Tim; Heller, Jonas; Keeling, Debbie I.; Chylinski, Mathew; Mahr, Dominik; de Ruyter, Ko
err分享
err收藏
What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err72
errOAAI
errCarrozzi, Amelia; Chylinski, Mathew; Heller, Jonas; Hilken, Tim; Keeling, Debbie I.; de Ruyter, Ko
err分享
err收藏
Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces零工经济中的沟通: 在线自由市场中的买卖
errJOURNAL OF MARKETING
IF10.4
err2021-10-16
err33
errOAAI
errLudwig, Stephan; Herhausen, Dennis; Grewal, Dhruv; Bove, Liliana; Benoit, Sabine; de Ruyter, Ko; Urwin, Peter
err分享
err收藏
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
errPSYCHOLOGY & MARKETING
IF9.1
err2021-10-04
err76
errOAAI
errHilken, Tim; Chylinski, Mathew; Keeling, Debbie, I; Heller, Jonas; de Ruyter, Ko; Mahr, Dominik
err分享
err收藏
Reimagining marketing strategy: driving the debate on grand challenges
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-08-19
err63
errOAAI
errde Ruyter, Ko; Keeling, Debbie Isobel; Plangger, Kirk; Montecchi, Matteo; Scott, Maura L.; Dahl, Darren W.
err分享
err收藏
Writing for Impact in Service Research
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2021-06-28
err5
errOAAI
errGonsalves, Chahna; Ludwig, Stephan; de Ruyter, Ko; Humphreys, Ashlee
err分享
err收藏
Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2021-02-01
err45
errOAAI
errde Jong, Ad; de Ruyter, Ko; Keeling, Debbie Isobel; Polyakova, Alexandra; Ringberg, Torsten
err分享
err收藏
Augmented reality marketing: A technology-enabled approach to situated customer experience增强现实营销: 一种基于技术的客户体验方法
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2020-11-01
err115
errOAAI
errChylinski, Mathew; Heller, Jonas; Hilken, Tim; Keeling, Debbie Isobel; Mahr, Dominik; de Ruyter, Ko
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
B
B. R. Iyer
H 指数: 113 · 论文数: 443
E
E. Tory Higgins
H 指数: 107 · 论文数: 479
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
A
A. Parasuraman
H 指数: 77 · 论文数: 219
C
Carlos Flavián
H 指数: 74 · 论文数: 293
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