William L. Wilkie - Publications, H-index & Citations | 科言猫

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William L. Wilkie

University of Notre Dame

36H指数

104论文数

5.8K被引数

收录论文 10

发表时间

Macromarketing, the Indispensable Discipline

JOURNAL OF MACROMARKETING

IF2.3

2021-01-05

12

PREAI

Shultz, Clifford; Wilkie, William L.

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Lessons in Scholarship

JOURNAL OF MACROMARKETING

IF2.3

2020-06-05

1

PREAI

Wilkie, William L.

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All in the Family? Parental Roles in the Epidemic of Childhood Obesity 所有的家庭？父母在儿童肥胖流行中的作用

JOURNAL OF CONSUMER RESEARCH

IF6.4

2016-09-26

102

OAAI

Moore, Elizabeth S.; Wilkie, William L.; Desrochers, Debra M.

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Expanding our understanding of marketing in society

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2011-08-13

72

PREAI

Wilkie, William L.; Moore, Elizabeth S.

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Passing the torch: Intergenerational influences as a source of brand equity

JOURNAL OF MARKETING

IF10.4

2002-04-01

255

PREAI

Moore, ES; Wilkie, WL; Lutz, RJ

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Marketing's contributions to society

JOURNAL OF MARKETING

IF10.4

1999-01-01

205

PREAI

Wilkie, WL; Moore, ES

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Does bait and switch really benefit consumers? Advancing the discussion ...

the academy of marketing science

IF4.9

1998-08-01

8

PREAI

Wilkie, WL; Mela, CF; Gundlach, GT

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Does bait and switch really benefit consumers?

the academy of marketing science

IF4.9

1998-08-01

33

PREAI

Wilkie, WL; Mela, CF; Gundlach, GT

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BUYER UNCERTAINTY AND INFORMATION SEARCH

JOURNAL OF CONSUMER RESEARCH

IF6.4

1989-09-01

335

PREAI

URBANY, JE; DICKSON, PR; WILKIE, WL

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CONSUMER ACQUISITION PRIORITIES FOR HOME APPLIANCES - A REPLICATION AND RE-EVALUATION

JOURNAL OF CONSUMER RESEARCH

IF6.4

1983-03-01

23

PREAI

DICKSON, PR; LUSCH, RF; WILKIE, WL

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