Mark A.A.M. Leenders

RMIT University

0H指数

1论文数

0被引数

收录论文 23

发表时间

Marketing for sustainable food consumption 可持续食品消费的营销

Journal of Strategic Marketing

IF3.1

2026-07-23

OAAI

Ninh Nguyen; Simon Pervan; Mark A. A. M. Leenders; Carolyn Strong

Travel across time zones and the implications for human performance post pandemic: Insights from elite sport

FRONTIERS IN PUBLIC HEALTH

IF3.4

2022-12-02

OAAI

Jasper, Stephen C.; Leenders, Mark A. A. M.; O'Shannassy, Tim

Strategic intent constellations in market expansion of a Chinese firm: the case of Dalian Wanda

JOURNAL OF STRATEGIC MARKETING

IF3.1

2022-07-12

PREAI

Zhou, Michael; Cong, Ling Mei; Leenders, Mark A. A. M.

Social networking from a social capital perspective: a cross-cultural analysis 社会资本视角下的社交网络: 跨文化分析

EUROPEAN JOURNAL OF MARKETING

IF5.1

2019-06-10

PREAI

Krishen, Anjala S.; Leenders, Mark A. A. M.; Muthaly, Siva; Ziolkowska, Marta; LaTour, Michael S.

Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2019-05-01

OAAI

Leenders, Mark A. A. M.; Smidts, Ale; El Haji, Anouar

Ownership in the virtual world and the implications for long-term user innovation success 虚拟世界中的所有权及其对长期用户创新成功的影响

TECHNOVATION

IF10.9

2018-12-01

PREAI

Zhou, Michael; Leenders, Mark A. A. M.; Cong, Ling Mei

New product performance and the benefit of periodically changing the relative influence balance between marketing and R&D

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2017-02-06

PREAI

Situmeang, Frederik B. I.; Leenders, Mark A. A. M.; Wijnberg, Nachoem M.

The producer-consumer classification gap and its effects on music festival success

EUROPEAN JOURNAL OF MARKETING

IF5.1

2016-09-12

PREAI

Kuijken, Bram; Leenders, Mark A. A. M.; Wijnberg, Nachoem M.; Gemser, Gerda

Risk-taking behavior of technology firms: The role of performance feedback in the video game industry

TECHNOVATION

IF10.9

2016-08-01

PREAI

Situmeang, Frederik B. I.; Gemser, Gerda; Wijnberg, Nachoem M.; Leenders, Mark A. A. M.

How are young music artists configuring their media and sales platforms in the digital age?

hospitality marketing management

IF3

2015-04-27

PREAI

Leenders, Mark A. A. M.; Farrell, Mark A.; Zwaan, Koos; ter Bogt, Tom F. M.

The Importance of the Location in Hosting a Festival: A Mapping Approach

JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT

IF11

2014-10-15

PREAI

Leenders, Mark A. A. M.; Go, Frank M.; Bhansing, Pawan V.

The good, the bad and the variable How evaluations of past editions influence the success of sequels 好，坏和变量过去版本的评估如何影响续集的成功

EUROPEAN JOURNAL OF MARKETING

IF5.1

2014-07-08

OAAI

Situmeang, Frederik B. I.; Leenders, Mark A. A. M.; Wijnberg, Nachoem M.

History matters: The impact of reviews and sales of earlier versions of a product on consumer and expert reviews of new editions

EUROPEAN MANAGEMENT JOURNAL

IF7.3

2014-02-01

OAAI

Situmeang, Frederik B. I.; Leenders, Mark A. A. M.; Wijnberg, Nachoem M.

Performance effects of cognitive heterogeneity in dual leadership structures in the arts: The role of selection system orientations 艺术领域双重领导结构中认知异质性的绩效影响: 选择系统取向的作用

EUROPEAN MANAGEMENT JOURNAL

IF7.3

2012-12-01

PREAI

Bhansing, Pawan V.; Leenders, Mark A. A. M.; Wijnberg, Nachoem M.

User innovation and entrepreneurship in the virtual world: A study of Second Life residents 虚拟世界中的用户创新与创业: 第二人生居民研究

TECHNOVATION

IF10.9

2012-07-01

PREAI

Chandra, Yanto; Leenders, Mark A. A. M.

The antecedents and consequences of restrictive age-based ratings in the global motion picture industry

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2011-12-01

PREAI

Leenders, Mark A. A. M.; Eliashberg, Jehoshua

Managing Cross-Functional Cooperation for New Product Development Success

LONG RANGE PLANNING

IF6.3

2011-02-01

PREAI

Gemser, Gerda; Leenders, Mark A. A. M.

The effect of the marketing-R&D The critical role of interface on new product performance: Resources and scope

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2008-03-01

PREAI

Leenders, Mark A. A. M.; Wierenga, Berend

Why some awards are more effective signals of quality than others: A study of movie awards

JOURNAL OF MANAGEMENT

IF9

2007-10-26

101

PREAI

Gemser, Gerda; Leenders, Mark A. A. M.; Wijnberg, Nachoem M.

Beating the odds in the innovation arena: The role of market and technology signals classification and noise

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2007-05-01

PREAI

Leenders, Mark A. A. M.; Voermans, Corne A. M.

研究方向