K.R. Jayasimha - Publications, H-index & Citations

K.R. Jayasimha

Indian Institute of Management

8H指数

37论文数

304被引数

收录论文 8

发表时间

Human-as-the-Lead (HatL): reconceptualising human agency in AI-augmented work and its implications for employee and customer experience 人作为主导（HatL）：重新概念化AI增强工作场景中的人类能动性及其对员工和客户体验的影响

Service Industries Journal

IF7.4

2026-09-29

PREAI

K. Vinaykumar Nair; K. R. Jayasimha

Consumer's Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study

JOURNAL OF GLOBAL MARKETING

IF4.3

2024-01-25

PREAI

Sharma, Anjali; Jayasimha, K. R.; Srivastava, Himanshu Shekhar

Addressing customer misbehavior contagion in access-based services

JOURNAL OF SERVICES MARKETING

IF4.5

2021-12-21

PREAI

Srivastava, Himanshu Shekhar; Jayasimha, K. R.; Sivakumar, K.

Contamination fear and ABS during COVID-19

JOURNAL OF SERVICES MARKETING

IF4.5

2021-06-02

PREAI

Jayasimha, K. R.; Srivastava, Himanshu Shekhar; Manoharan, Sivaraman

Brand verbs: brand synonymity and brand leadership

JOURNAL OF BRAND MANAGEMENT

IF4.1

2018-05-16

PREAI

Kumar, Siva M.; Jayasimha, K. R.

Service failures after online flash sales: role of deal proneness, attribution, and emotion

JOURNAL OF SERVICE MANAGEMENT

IF7.9

2018-03-08

PREAI

Vakeel, Khadija Ali; Sivakumar, K.; Jayasimha, K. R.; Dey, Shubhamoy

Investigating consumer advocacy, community usefulness, and brand avoidance 调查消费者权益、社区有用性和品牌规避

MARKETING INTELLIGENCE & PLANNING

IF5.4

2017-05-06

PREAI

Jayasimha, K. R.; Chaudhary, Harish; Chauhan, Anurag

Consumer advocacy: Examining the feeling and doing following a failed service encounter

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2017-01-01

PREAI

Jayasimha, K. R.; Srivastava, Himanshu S.

研究方向