Scot Burton - Publications, H-index & Citations

Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples

IF9.8

2024-04-01

PREAI

Rybak, Garrett; Burton, Scot; Berry, Christopher

An Examination of Perceptions of Similarity to Cigarettes, Health Risk Perceptions, and Willingness to Try Across Nicotine Vaping Products

IF7

2022-06-27

PREAI

Berry, Christopher; Kees, Jeremy; Burton, Scot

How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the COVID-19 Pandemic: Conditional Serial Mediation and COVID-19 Consumer Concern

IF3

2022-02-16

PREAI

Berry, Christopher; Burton, Scot

Promoted claims on food product packaging: Comparing direct and indirect effects of processing and nutrient content claims

IF7

2021-11-02

PREAI

Rybak, Garrett; Johnson, Alicia M.; Burton, Scot

The effect of positive anticipatory utility on product pre-order evaluations and choices 正预期效用对产品预购评价和选择的影响

IF9.8

2021-10-01

PREAI

Rybak, Garrett; Burton, Scot; Johnson, Alicia M.; Berry, Christopher

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2021-09-20

PREAI

Mukherjee, Amaradri; Smith, Ronn J.; Burton, Scot

A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.

JOURNAL OF BUSINESS ETHICS

IF6.7

2020-02-12

PREAI

Berry, Christopher; Burton, Scot; Kees, Jeremy; Andrews, J. Craig

Making bad look good: The counterpersuasive effects of natural labels on (dangerous) vice goods

The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions

IF9.8

2019-11-01

PREAI

Davis, Cassandra Denise; Burton, Scot

Reduced-Risk Warnings Versus the US FDA-Mandated Addiction Warning: The Effects of E-Cigarette Warning Variations on Health Risk Perceptions

IF9.8

2019-08-01

PREAI

Cermin, Ashley; Berry, Christopher; Burton, Scot; Howlett, Elizabeth

Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility

IF3

2018-08-28

PREAI

Berry, Christopher; Burton, Scot

The Effects of Voluntary Versus Mandatory Menu Calorie Labeling On Consumers' Retailer-Related Responses

IF3

2018-04-16

OAAI

Andrews, J. Craig; Mays, Darren; Netemeyer, Richard G.; Burton, Scot; Kees, Jeremy

JOURNAL OF RETAILING

IF10.2

2018-03-01

PREAI

Berry, Christopher; Burton, Scot; Howlett, Elizabeth

Marketers' use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations 营销人员使用替代包装前营养符号: 对产品评估影响的检验

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2017-11-14

PREAI

Newman, Christopher L.; Burton, Scot; Andrews, J. Craig; Netemeyer, Richard G.; Kees, Jeremy

Are Cigarette Smokers', E-Cigarette Users', and Dual Users' Health-Risk Beliefs and Responses to Advertising Influenced by Addiction Warnings and Product Type?

Reply to Amazon's Mechanical Turk: A Comment

IF3

2017-04-04

PREAI

Berry, Christopher; Burton, Scot; Howlett, Elizabeth

It's only natural: the mediating impact of consumers' attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions

IF7

2017-03-15

PREAI

Kees, Jeremy; Berry, Christopher; Burton, Scot; Sheehan, Kim

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2017-01-26

OAAI

Berry, Christopher; Burton, Scot; Howlett, Elizabeth

An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk