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D

David M. Boush

University of Massachusetts Boston

18H指数
46论文数
3.0K被引数
收录论文 5
发表时间
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Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2014-04-01
err47
PREAI
errXie, Guang-Xin; Madrigal, Robert; Boush, David M.
err分享
err收藏
Social responsibility as a unique dimension of brand personality and consumers' willingness to reward
errPSYCHOLOGY & MARKETING
IF9.1
err2008-05-08
err89
PREAI
errMadrigal, Robert; Boush, David M.
err分享
err收藏
Family communication and children's purchasing influence: a cross-national examination
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2002-11-01
err67
PREAI
errRose, GM; Boush, D; Shoham, A
err分享
err收藏
ADOLESCENT SKEPTICISM TOWARD TV-ADVERTISING AND KNOWLEDGE OF ADVERTISER TACTICS
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1994-06-01
err427
PREAI
errBOUSH, DM; FRIESTAD, M; ROSE, GM
err分享
err收藏
A PROCESS-TRACING STUDY OF BRAND EXTENSION EVALUATION
errJOURNAL OF MARKETING RESEARCH
IF5
err1991-02-01
err584
PREAI
errBOUSH, DM; LOKEN, B
err分享
err收藏

研究方向

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合作学者
合作期刊
G
Gregory M. Rose
H 指数: 63 · 论文数: 245
B
Barbara Loken
H 指数: 30 · 论文数: 84
R
Robert Madrigal
H 指数: 26 · 论文数: 71
R
Rose, GM
H 指数: 0 · 论文数: 1
S
Shoham, A
H 指数: 0 · 论文数: 1
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