William O. Bearden - Publications, H-index & Citations

William O. Bearden

university of texas system

60H指数

204论文数

2.5W被引数

收录论文 17

发表时间

Businesses Beware: Consumer Immoral Retaliation in Response to Perceived Moral Violations by Companies

JOURNAL OF SERVICE RESEARCH

IF8.6

2017-10-31

PREAI

Loureiro, Yuliya Komarova; Haws, Kelly L.; Bearden, William O.

Priced just for me: The role of interpersonal attachment style on consumer responses to customized pricing

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2017-04-18

PREAI

David, Meredith E.; Bearden, William O.; Haws, Kelly L.

The role of interpersonal attachment styles in shaping consumer preferences for products shown in relational advertisements

PERSONALITY AND INDIVIDUAL DIFFERENCES

IF2.6

2017-04-01

PREAI

David, Meredith E.; Bearden, William O.

The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction

JOURNAL OF CONSUMER RESEARCH

IF6.4

2014-10-01

PREAI

Soster, Robin L.; Gershoff, Andrew D.; Bearden, William O.

Enhancing perceptions of price-value associated with price-matching guarantees

JOURNAL OF BUSINESS RESEARCH

IF9.8

2012-08-01

PREAI

Hardesty, David M.; Bearden, William O.; Haws, Kelly L.; Kidwell, Blair

How low spending control harms consumers

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2011-08-31

PREAI

Bearden, William O.; Haws, Kelly L.

Keeping it all without being buried alive: Understanding product retention tendency

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2011-06-17

OAAI

Haws, Kelly L.; Naylor, Rebecca Walker; Coulter, Robin A.; Bearden, William O.

Consumer spending self-control effectiveness and outcome elaboration prompts

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2011-02-12

127

PREAI

Haws, Kelly L.; Bearden, William O.; Nenkov, Gergana Y.

Implementation of market orientation in the subsidiaries of global companies: the role of institutional factors

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2010-11-20

PREAI

Kirca, Ahmet H.; Bearden, William O.; Roth, Kendall

An Assessment of Chronic Regulatory Focus Measures

JOURNAL OF MARKETING RESEARCH

IF5

2010-10-01

283

PREAI

Haws, Kelly L.; Dholakia, Utpal M.; Bearden, William O.

Dynamic pricing and consumer fairness perceptions

JOURNAL OF CONSUMER RESEARCH

IF6.4

2006-10-09

353

PREAI

Haws, Kelly L.; Bearden, William O.

Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance

JOURNAL OF MARKETING

IF10.4

2005-04-01

1.4K

PREAI

Kirca, AH; Jayachandran, S; Bearden, WO

The effects of price on brand extension evaluations: The moderating role of extension similarity

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2002-04-01

109

PREAI

Taylor, VA; Bearden, WO

Dependence, trust, and relational behavior on the part of foreign subsidiary marketing operations: Implications for managing global marketing operations

JOURNAL OF MARKETING

IF10.4

2001-10-01

292

PREAI

Hewett, K; Bearden, WO

Customer contact and the evaluation of service experiences: Propositions and implications for the design of services

PSYCHOLOGY & MARKETING

IF9.1

1998-12-01

PREAI

Bearden, WO; Malhotra, MK; Uscategui, KH

INTERPRETING LISREL ESTIMATES OF EXPLAINED VARIANCE IN NONRECURSIVE STRUCTURAL EQUATION MODELS

JOURNAL OF MARKETING RESEARCH

IF5

1986-05-01

PREAI

TEEL, JE; BEARDEN, WO; SHARMA, S

SAMPLE-SIZE EFFECTS ON CHI-SQUARE AND OTHER STATISTICS USED IN EVALUATING CAUSAL-MODELS

JOURNAL OF MARKETING RESEARCH

IF5

1982-11-01

428

PREAI

BEARDEN, WO; SHARMA, S; TEEL, JE

研究方向