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P

Peter Neijens

university of amsterdam

39H指数
219论文数
6.2K被引数
收录论文 38
发表时间
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Evaluating the Reliability and Validity of Practitioners and Consumers' Advertising Creativity Assessments
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2024-02-16
err1
PREAI
errMazerant, Komala; Willemsen, Lotte M.; Neijens, Peter; van Noort, Guda
err分享
err收藏
Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-10-12
err5
PREAI
errDe Pelsmacker, Patrick; Diehl, Sandra; Neijens, Peter; Terlutter, Ralf
err分享
err收藏
Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-05-16
err5
errOAAI
errMazerant, Komala; Willemsen, Lotte M.; Neijens, Peter; van Schooten, Erik; van Noort, Guda
err分享
err收藏
Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err19
errOAAI
errMazerant, Komala; Willemsen, Lotte M.; Neijens, Peter C.; van Noort, Guda
err分享
err收藏
The Antecedents and Consequences of Interpersonal Communication during a School-based Health Intervention
errHEALTH COMMUNICATION
IF2.7
err2020-09-24
err3
errOAAI
errMesman, Mathijs; Hendriks, Hanneke; Onrust, Simone; Neijens, Peter; van den Putte, Bas
err分享
err收藏
Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses增强现实中的购物: 空间存在，个性化和侵入性对应用程序和品牌响应的影响
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-09-01
err135
errOAAI
errSmink, Anne R.; van Reijmersdal, Eva A.; van Noort, Guda; Neijens, Peter C.
err分享
err收藏
Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
errJOURNAL OF ADVERTISING
IF7
err2019-05-17
err49
errOAAI
errKitirattarkarn, Gauze P.; Araujo, Theo; Neijens, Peter
err分享
err收藏
Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2019-05-01
err135
errOAAI
errSmink, Anne R.; Frowijn, Sanne; van Reijmersdal, Eva A.; van Noort, Guda; Neijens, Peter C.
err分享
err收藏
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2018-05-18
err10
errOAAI
errRauwers, Fabienne; Voorveld, Hilde A. M.; Neijens, Peter C.
err分享
err收藏
How Much Time Do You Spend Online? Understanding and Improving the Accuracy of Self-Reported Measures of Internet Use
errCOMMUNICATION METHODS AND MEASURES
IF3.7
err2017-04-27
err149
errOAAI
errAraujo, Theo; Wonneberger, Anke; Neijens, Peter; de Vreese, Claes
err分享
err收藏
The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2016-08-01
err9
errOAAI
errRauwers, Fabienne; Voorveld, Hilde A. M.; Neijens, Peter C.
err分享
err收藏
Measuring Media Exposure in a Changing Communications Environment INTRODUCTION
errCOMMUNICATION METHODS AND MEASURES
IF3.7
err2016-04-20
err159
errOAAI
errde Vreese, Claes H.; Neijens, Peter
err分享
err收藏
Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2016-04-19
err114
errOAAI
errAraujo, Theo; Neijens, Peter; Vliegenthart, Rens
err分享
err收藏
The effects of narrative versus non-narrative information in school health education about alcohol drinking for low educated adolescents叙事性与非叙事性信息在学校健康教育中对低学历青少年饮酒的影响
errBMC PUBLIC HEALTH
IF3.6
err2015-10-23
err28
errOAAI
errZebregs, Simon; van den Putte, Bas; de Graaf, Anneke; Lammers, Jeroen; Neijens, Peter
err分享
err收藏
How audience and disclosure characteristics influence memory of sponsorship disclosures
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-02-20
err31
errOAAI
errBoerman, Sophie C.; van Reijmersdal, Eva A.; Neijens, Peter C.
err分享
err收藏
How media factors affect audience responses to brand placement
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err80
PREAI
errvan Reijmersdal, Eva; Smit, Edith; Neijens, Peter
err分享
err收藏
Handbook of Research on International Advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err1
PREAI
errNeijens, Peter
err分享
err收藏
The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err22
PREAI
errSmit, Edith G.; Neijens, Peter C.; Heath, Robert
err分享
err收藏
Today's practice of brand placement and the industry behind it
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err51
PREAI
errSmit, Edith; van Reijmersdal, Eva; Neijens, Peter
err分享
err收藏
Multiparty negotiation support: The role of visualization's influence on the development of shared mental models
errinformation management
IF6.2
err2014-12-23
err64
PREAI
errSwaab, RI; Postmes, T; Neijens, P; Kiers, MH; Dumay, ACM
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Mark Conner
H 指数: 111 · 论文数: 543
C
Claes H. de Vreese
H 指数: 91 · 论文数: 604
T
Tom Postmes
H 指数: 74 · 论文数: 361
R
Rens Vliegenthart
H 指数: 65 · 论文数: 327
P
Patrick De Pelsmacker
H 指数: 55 · 论文数: 512
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