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科言猫学术研究的AI总结
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L

Laurie A. Babin

University of Mississippi

17H指数
38论文数
2.0K被引数
收录论文 3
发表时间
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The effectiveness of brand placements: A meta-analytic synthesis
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-12-01
err22
PREAI
errBabin, Barry J.; Herrmann, Jean-Luc; Kacha, Mathieu; Babin, Laurie A.
err分享
err收藏
Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value寻求不同的东西？图式典型性、消费者情感、购买意向和感知购物价值模型
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2001-11-01
err198
PREAI
errBabin, BJ; Babin, L
err分享
err收藏
THE OPERATION OF VISUAL-IMAGERY AS A MEDIATOR OF ADVERTISING EFFECTS
errJOURNAL OF ADVERTISING
IF7
err1993-06-01
err140
PREAI
errBURNS, AC; BISWAS, A; BABIN, LA
err分享
err收藏

研究方向

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合作学者
合作期刊
B
Barry J. Babin
H 指数: 59 · 论文数: 200
A
Alvin C. Burns
H 指数: 26 · 论文数: 144
M
Mathieu Kacha
H 指数: 7 · 论文数: 101
J
Jean-Luc Herrmann
H 指数: 7 · 论文数: 106
A
Abhijit Biswas
H 指数: 0 · 论文数: 3
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