Jean-Luc Herrmann - Publications, H-index & Citations

Jean-Luc Herrmann

universite de lorraine

7H指数

106论文数

394被引数

收录论文 9

发表时间

Value added to marketing research diagnoses by add-ons to p-values

JOURNAL OF MARKETING ANALYTICS

IF3.5

2025-02-24

OAAI

Bultez, Alain; Herrmann, Jean-Luc

Comments on How digital innovation has changed marketing: the good, the bad, the ugly

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2024-08-27

PREAI

Babin, Barry J.; Herrmann, Jean-Luc; Ortinau, David J.

The effectiveness of brand placements: A meta-analytic synthesis

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2021-12-01

PREAI

Babin, Barry J.; Herrmann, Jean-Luc; Kacha, Mathieu; Babin, Laurie A.

Congruence and Incongruence in Thematic Advertisement-Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge

JOURNAL OF ADVERTISING

IF7

2020-04-22

PREAI

Germelmann, Claas Christian; Herrmann, Jean-Luc; Kacha, Mathieu; Darke, Peter R.

Special Issue: From Family Identity to Family Firm Image and Reputation: Exploring Facets of the Perception of Family Influence in Branding, Marketing, and Other Messaging Call for papers

JOURNAL OF FAMILY BUSINESS STRATEGY

IF6.1

2017-09-01

PREAI

Babin, Barry J.; Astrachan, Claudia Binz; Botero, Isabel C.; Hair, Joseph F.; Pruegl, Reinhard; Herrmann, Jean-Luc; Laroche, Michel; Sarstedt, Marko

From Family Identity to Family Firm Image and Reputation: Exploring Facets of the Perception of Family Influence in Branding, Marketing, and Other Messaging

JOURNAL OF FAMILY BUSINESS STRATEGY

IF6.1

2017-06-01

PREAI

Babin, Barry J.; Astrachan, Claudia Binz; Botero, Isabel C.; Hair, Joseph F.; Pruegl, Reinhard; Herrmann, Jean-Luc; Laroche, Michel; Sarstedt, Marko

Development and validation of an emic scale to measure ad-evoked nostalgia in France 法国用于测量广告引起的怀旧情绪的emic量表的开发和验证

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-09-29

PREAI

Merchant, Altaf; Ford, John B.; Dianoux, Christian; Herrmann, Jean-Luc

Consumer consideration of sponsor brands they do not remember Taking a wider look at the memorisation effects of sponsorship

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

Herrmann, Jean-Luc; Walliser, Bjoern; Kacha, Mathieu

Implicit sponsorship effects for a prominent brand

EUROPEAN JOURNAL OF MARKETING

IF5.1

2014-04-08

PREAI

Herrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian; Kacha, Mathieu; Walliser, Bjoern

研究方向