Joel H. Steckel - Publications, H-index & Citations

Joel H. Steckel

New York University

21H指数

82论文数

2.1K被引数

收录论文 10

发表时间

Behavioral Reasons for New Product Failure: Does Overconfidence Induce Overforecasts?

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2014-11-24

PREAI

Markovitch, Dmitri G.; Steckel, Joel H.; Michaut, Anne; Philip, Deepu; Tracy, William M.

Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem

JOURNAL OF MARKETING RESEARCH

IF5

2012-10-01

PREAI

Chen, Yuxin; Steckel, Joel H.

Do initial stock price reactions provide a good measurement stick for marketing strategies? The case of new product introductions in the US

EUROPEAN JOURNAL OF MARKETING

IF5.1

2012-03-30

PREAI

Markovitch, Dmitri G.; Steckel, Joel H.

When do purchase intentions predict sales?购买意向什么时候能预测销售？

INTERNATIONAL JOURNAL OF FORECASTING

IF7.1

2007-07-01

281

PREAI

Morwitz, Vicki G.; Steckel, Joel H.; Gupta, Alok

The max-min-min principle of product differentiation

JOURNAL OF REGIONAL SCIENCE

IF2.7

2002-12-17

OAAI

Ansari, A; Economides, N; Steckel, J

A multiple ideal point model: Capturing multiple preference effects from within an ideal point framework

JOURNAL OF MARKETING RESEARCH

IF5

2002-02-01

PREAI

Lee, JKH; Sudhir, K; Steckel, JH

A POLARIZATION MODEL FOR DESCRIBING GROUP PREFERENCES

JOURNAL OF CONSUMER RESEARCH

IF6.4

1991-06-01

PREAI

RAO, VR; STECKEL, JH

JUDGMENTAL FORECASTS IN A COMPETITIVE ENVIRONMENT - RATIONAL VS ADAPTIVE EXPECTATIONS

INTERNATIONAL JOURNAL OF FORECASTING

IF7.1

1990-07-01

PREAI

GLAZER, R; STECKEL, JH; WINER, RS

THE FORMATION OF KEY MARKETING VARIABLE EXPECTATIONS AND THEIR IMPACT ON FIRM PERFORMANCE - SOME EXPERIMENTAL-EVIDENCE

the academy of marketing science

IF4.9

1989-02-01

PREAI

GLAZER, R; STECKEL, JH; WINER, RS

A FRICTION MODEL FOR DESCRIBING AND FORECASTING PRICE CHANGES

the academy of marketing science

IF4.9

1987-11-01

PREAI

DESARBO, WS; RAO, VR; STECKEL, JH; WIND, J; COLOMBO, R

研究方向