Vithala R. Rao - Publications, H-index & Citations

Vithala R. Rao

Cornell University

45H指数

225论文数

9.7K被引数

收录论文 29

发表时间

How sales promotion influences consumers' physical exercise and purchase behaviors: evidence from mobile exercise app data

information technology

IF5.6

2023-06-09

OAAI

Jang, Seongsoo; Kim, Hwang; Rao, Vithala R.

A comparison of online recommendation methods: Simultaneous versus sequential approaches ✩

JOURNAL OF RETAILING

IF10.2

2023-06-01

PREAI

Kim, Hwang; Rao, Vithala R.

Evaluating strategies for promoting retail mobile channel using a hidden Markov model

JOURNAL OF RETAILING

IF10.2

2023-03-01

PREAI

Chen, Jialie; Rao, Vithala R.

The role of network embeddedness across multiple social networks: Evidence from mobile social network games 跨多个社交网络的网络嵌入性的作用: 来自移动社交网络游戏的证据

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2022-09-01

PREAI

Kim, Hwang; Rao, Vithala R.

Vaccination Diffusion and Incentive: Empirical Analysis of the US State of Michigan

FRONTIERS IN PUBLIC HEALTH

IF3.4

2021-09-08

OAAI

Kim, Hwang; Rao, Vithala R.

Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation

the academy of marketing science

IF4.9

2016-11-01

PREAI

Rao, Vithala R.; Yu, Yu; Umashankar, Nita

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India

the academy of marketing science

IF4.9

2015-11-01

PREAI

Narayan, Vishal; Rao, Vithala R.; Sudhir, K.

Choosing the right target: Relative preferences for resource similarity and complementarity in acquisition choice

STRATEGIC MANAGEMENT JOURNAL

IF7.2

2015-08-24

PREAI

Yu, Yu; Umashankar, Nita; Rao, Vithala R.

Supply chains in the presence of store brands

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

IF6

2013-01-01

PREAI

Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R.

A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services 体验产品的一般消费者偏好模型: 在互联网推荐服务中的应用

JOURNAL OF MARKETING RESEARCH

IF5

2012-06-01

PREAI

Chung, Jaihak; Rao, Vithala R.

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism

the academy of marketing science

IF4.9

2011-03-01

PREAI

Narayan, Vishal; Rao, Vithala R.; Saunders, Carolyne

Timing decisions of new product preannouncement and launch with competition

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS

IF10

2011-01-01

PREAI

Su, Meng; Rao, Vithala R.

New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2010-07-07

PREAI

Su, Meng; Rao, Vithala R.

Price as an Indicator of Quality: Implications for Utility and Demand Functions

JOURNAL OF RETAILING

IF10.2

2010-03-01

PREAI

Ding, Min; Ross, William T., Jr.; Rao, Vithala R.

Market power and trade promotions in US supermarkets

BRITISH FOOD JOURNAL

IF4.2

2009-08-08

PREAI

Gomez, Miguel I.; Rao, Vithala R.

Eliciting Preference for Complex Products: A Web-Based Upgrading Method

JOURNAL OF MARKETING RESEARCH

IF5

2008-10-01

PREAI

Park, Young-Hoon; Ding, Min; Rao, Vithala R.

Empirical analysis of budget and allocation of trade promotions in the US supermarket industry

JOURNAL OF MARKETING RESEARCH

IF5

2007-08-01

PREAI

Gomez, Miguel I.; Rao, Vithala R.; Mclaughlin, Edward W.

Linking brand equity to customer equity

JOURNAL OF SERVICE RESEARCH

IF8.6

2006-11-01

218

OAAI

Leone, Robert P.; Rao, Vithala R.; Keller, Kevin Lane; Luo, Anita Man; McAlister, Leigh; Srivastava, Rajendra

Do slotting allowances enhance efficiency or hinder competition?

JOURNAL OF MARKETING RESEARCH

IF5

2006-05-01

PREAI

Sudhir, K; Rao, VR

Comments on conjoint analysis with partial profiles

JOURNAL OF MARKETING RESEARCH

IF5

2004-11-01

PREAI

Rao, VR

研究方向