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D

Deepa Chandrasekaran

Lehigh University

11H指数
42论文数
786被引数
收录论文 11
发表时间
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Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2024-04-19
err2
PREAI
errGupta, Reetika; Chandrasekaran, Deepa; Sen, Sankar; Gupta, Tanvi
err分享
err收藏
How can platforms decrease their dependence on traditional indirect network effects? Innovating using platform envelopment
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2021-09-21
err2
PREAI
errAllen, B. J.; Chandrasekaran, Deepa; Gretz, Richard T.
err分享
err收藏
Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement
errJOURNAL OF MARKETING
IF10.4
err2020-12-17
err15
PREAI
errChandrasekaran, Deepa; Tellis, Gerard J.; James, Gareth M.
err分享
err收藏
The Association Between the Attitude of Food-Waste-Aversion and BMI: An Exploration in India and the United States
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2020-05-01
err23
PREAI
errRaghunathan, Rajagopal; Chandrasekaran, Deepa
err分享
err收藏
Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the Crowd
errJOURNAL OF MARKETING
IF10.4
err2018-03-01
err89
PREAI
errAllen, B. J.; Chandrasekaran, Deepa; Basuroy, Suman
err分享
err收藏
Effects of offline ad content on online brand search: insights from super bowl advertising
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-07-05
err45
PREAI
errChandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika
err分享
err收藏
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities开放式创新、产品组合创新与企业绩效: 新产品开发能力的双重作用
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-01-11
err84
PREAI
errRubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea
err分享
err收藏
Pricing in the international takeoff of new products
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-09-01
err11
PREAI
errChandrasekaran, Deepa; Arts, Joep W. C.; Tellis, Gerard J.; Frambach, Ruud T.
err分享
err收藏
Getting a Grip on the Saddle: Chasms or Cycles?抓住马鞍: 沙圈还是周期？
errJOURNAL OF MARKETING
IF10.4
err2011-07-01
err31
errOAAI
errChandrasekaran, Deepa; Tellis, Gerard J.
err分享
err收藏
Extent and impact of response biases in cross-national survey research跨国调查研究中反应偏差的程度和影响
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2010-12-01
err67
PREAI
errTellis, Gerard J.; Chandrasekaran, Deepa
err分享
err收藏
Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?
errthe academy of marketing science
IF4.9
err2008-09-01
err101
PREAI
errChandrasekaran, Deepa; Tellis, Gerard J.
err分享
err收藏

研究方向

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合作学者
合作期刊
G
Gerard J. Tellis
H 指数: 69 · 论文数: 235
S
Sankar Sen
H 指数: 39 · 论文数: 175
G
Gareth James
H 指数: 38 · 论文数: 136
R
Raji Srinivasan
H 指数: 30 · 论文数: 75
A
Andrea Ordanini
H 指数: 30 · 论文数: 88
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