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S

Sankar Sen

baruch college

39H指数
175论文数
1.5W被引数
收录论文 37
发表时间
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I Do Not Buy Your Story! Understanding the Limits of Storytelling in Corporate Social Responsibility Communication我不相信你的说法！——理解在企業社會責任溝通中敘事法的局限性
errPsychology & Marketing
IF9.1
err2025-07-03
err0
errOAAI
errLukas Krenz; Laura Marie Edinger-Schons; Sabrina Scheidler; Sankar Sen; Jan Wieseke
err分享
err收藏
Consumers as regulators of global value chains' conduct? A consumer-inclusive framework of change消费者作为全球价值链行为的调节者？一个包含消费者的变革框架
errJOURNAL OF INTERNATIONAL BUSINESS POLICY
IF4.4
err2025-05-19
err0
errOAAI
errLilac Nachum; Stephan Manning; Sankar Sen
err分享
err收藏
What is the most profitable targeting strategy from mass marketing to personalization? Results from a simulation in tourism
errasia pacific journal of ophthalmology
IF3.3
err2024-05-28
err0
PREAI
errGorgoglione, M.; Garavelli, A. C.; Sen, S.
err分享
err收藏
Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2024-04-19
err2
PREAI
errGupta, Reetika; Chandrasekaran, Deepa; Sen, Sankar; Gupta, Tanvi
err分享
err收藏
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-03-20
err1
PREAI
errHildebrand, Diogo; Hadi, Rhonda; Sen, Sankar
err分享
err收藏
Low-fit cause-related marketing: When and why do consumers respond positively?
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2023-03-19
err9
errOAAI
errDeMotta, Yoshiko; Janssen, Catherine; Sen, Sankar
err分享
err收藏
Corporate Purpose and Employee Sustainability Behaviors
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2022-03-18
err36
errOAAI
errBhattacharya, C. B.; Sen, Sankar; Edinger-Schons, Laura Marie; Neureiter, Michael
err分享
err收藏
Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost-To-Price Ratio in Retail Bargaining
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2020-03-27
err18
PREAI
errWongkitrungrueng, Apiradee; Hildebrand, Diogo; Sen, Sankar; Nuttavuthisit, Krittinee
err分享
err收藏
Customer deference to service providers in ordinary service encounters
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2019-08-21
err7
PREAI
errWongkitrungrueng, Apiradee; Nuttavuthisit, Krittinee; Szabo-Douat, Teodora; Sen, Sankar
err分享
err收藏
Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2019-02-23
err23
errOAAI
errTrudel, Remi; Klein, Jill; Sen, Sankar; Dawar, Niraj
err分享
err收藏
The Cake Looks Yummy on the Shelf up There: The Interactive Effect of Retail Shelf Position and Consumers' Personal Sense of Power on Indulgent Choice
errJOURNAL OF RETAILING
IF10.2
err2018-09-01
err10
PREAI
errWongkitrungrueng, Apiradee; Valenzuela, Ana; Sen, Sankar
err分享
err收藏
Are Two Reasons Better Than One? The Role of Appeal Type in Consumer Responses to Sustainable Products
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2018-02-19
err70
PREAI
errEdinger-Schons, Laura Marie; Sipilae, Jenni; Sen, Sankar; Mende, Gina; Wieseke, Jan
err分享
err收藏
Organic consumption behavior: A social identification perspective
errFOOD QUALITY AND PREFERENCE
IF4.9
err2017-12-01
err41
PREAI
errDu, Shuili; Bartels, Jos; Reinders, Machiel; Sen, Sankar
err分享
err收藏
Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2017-04-22
err88
errOAAI
errHildebrand, Diogo; Demotta, Yoshiko; Sen, Sankar; Valenzuela, Ana
err分享
err收藏
Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2016-06-16
err2
PREAI
errIrmak, Caglar; Kramer, Thomas; Sen, Sankar
err分享
err收藏
Corporate crises in the age of corporate social responsibility
errBUSINESS HORIZONS
IF7
err2015-03-01
err100
PREAI
errJanssen, Catherine; Sen, Sankar; Bhattacharya, C. B.
err分享
err收藏
Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes企业社会责任、多方面工作产品和员工成果
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2014-07-16
err137
PREAI
errDu, Shuili; Bhattacharya, C. B.; Sen, Sankar
err分享
err收藏
Drivers of consumer-brand identification
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2012-12-01
err601
PREAI
errStokburger-Sauer, Nicola; Ratneshwar, S.; Sen, Sankar
err分享
err收藏
The effect of evolving resource synergy beliefs on the intentions-behavior discrepancy in ethical consumption
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2012-08-01
err35
PREAI
errGupta, Reetika; Sen, Sankar
err分享
err收藏
The Roles of Leadership Styles in Corporate Social Responsibility
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2012-05-10
err277
PREAI
errDu, Shuili; Swaen, Valerie; Lindgreen, Adam; Sen, Sankar
err分享
err收藏

研究方向

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合作学者
合作期刊
E
Eric J. Johnson
H 指数: 76 · 论文数: 304
A
Adam Lindgreen
H 指数: 57 · 论文数: 479
L
Lauren Block
H 指数: 38 · 论文数: 194
J
Jan Wieseke
H 指数: 38 · 论文数: 144
C
CB Bhattacharya
H 指数: 37 · 论文数: 140
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