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Yolanda Polo

University of Zaragoza

17H指数
44论文数
1.3K被引数
收录论文 10
发表时间
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Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-07-15
err42
PREAI
errPetersen, J. Andrew; Kumar, V.; Polo, Yolanda; Javier Sese, F.
err分享
err收藏
Does the Nature of the Interaction Matter? Understanding Customer Channel Choice for Purchases and Communications
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2016-04-21
err30
PREAI
errPolo, Yolanda; Sese, F. Javier
err分享
err收藏
Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts?
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2013-01-14
err9
PREAI
errPolo, Yolanda; Sese, F. Javier
err分享
err收藏
Switching Costs, Network Effects, and Competition in the European Mobile Telecommunications Industry
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2012-03-01
err47
PREAI
errFuentelsaz, Lucio; Pablo Maicas, Juan; Polo, Yolanda
err分享
err收藏
The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2011-11-01
err24
PREAI
errPolo, Yolanda; Javier Sese, F.; Verhoef, Peter C.
err分享
err收藏
Reducing the level of switching costs in mobile communications: The case of Mobile Number Portability
errTELECOMMUNICATIONS POLICY
IF6.4
err2009-10-01
err43
PREAI
errPablo Maicas, Juan; Polo, Yolanda; Javier Sese, F.
err分享
err收藏
The role of (personal) network effects and switching costs in determining mobile users' choice(个人) 网络效应和转换成本在确定移动用户选择中的作用
errJOURNAL OF INFORMATION TECHNOLOGY
IF5.4
err2009-06-01
err43
PREAI
errPablo Maicas, Juan; Polo, Yolanda; Javier Sese, Francisco
err分享
err收藏
How to Make Switching Costly The Role of Marketing and Relationship Characteristics
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2009-05-05
err59
PREAI
errPolo, Yolanda; Javier Sese, F.
err分享
err收藏
The evolution of mobile communications in Europe: The transition from the second to the third generation
errTELECOMMUNICATIONS POLICY
IF6.4
err2008-07-01
err51
PREAI
errFuentelsaz, Lucio; Maicas, Juan Pablo; Polo, Yolanda
err分享
err收藏
Followers' entry timing: Evidence from the Spanish banking sector after deregulation
errSTRATEGIC MANAGEMENT JOURNAL
IF7.2
err2002-01-16
err108
PREAI
errFuentelsaz, L; Gomez, J; Polo, Y
err分享
err收藏

研究方向

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合作学者
合作期刊
P
Peter C. Verhoef
H 指数: 73 · 论文数: 316
F
F. Javier Sesé
H 指数: 23 · 论文数: 78
J
Jaime Gómez
H 指数: 22 · 论文数: 154
J
J. Andrew Petersen
H 指数: 22 · 论文数: 70
L
Lucio Fuentelsaz
H 指数: 20 · 论文数: 108
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