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J

J. Andrew Petersen

pennsylvania commonwealth system of higher education (pcshe)

22H指数
70论文数
3.3K被引数
收录论文 18
发表时间
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The impact of use in moderation corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending适度使用型企业社会营销（CSM）活动对免费移动游戏应用使用和支出的影响
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2025-12-01
err1
PREAI
errBashirzadeh, Yashar; Howard-Malek, Stacey L.; Yamim, Amanda P.; Petersen, J. Andrew; Nadalizadeh, Ali
err分享
err收藏
A Suite of Metrics to Understand Return on Investments in Customers一套了解客户投资回报的指标
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2024-08-01
err0
PREAI
errBendle, Neil; Farris, Paul; Venkatesan, Raj; Petersen, J. Andrew
err分享
err收藏
Customer behavior across competitive loyalty programs
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-08-08
err3
PREAI
errKhodakarami, Farnoosh; Petersen, J. Andrew; Venkatesan, Rajkumar
err分享
err收藏
Customer-based execution strategy in a global digital economy q
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err15
errOAAI
errPetersen, J. Andrew; Paulich, Brianna JeeWon; Khodakarami, Farnoosh; Spyropoulou, Stavroula; Kumar, V.
err分享
err收藏
Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?
errJOURNAL OF RETAILING
IF10.2
err2021-12-01
err19
PREAI
errNagpal, Mayank; Petersen, J. Andrew
err分享
err收藏
Leveraging stakeholder networks with outside-in marketing
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2021-01-01
err5
errOAAI
errPetersen, J. Andrew; Schmid, Franziska
err分享
err收藏
When time is sales: the impact of sales manager time allocation decisions on sales team performance销售时间: 销售经理时间分配决策对销售团队绩效的影响
errJOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
IF3.5
err2020-02-18
err24
errOAAI
errRapp, Adam A.; Petersen, J. Andrew; Hughes, Douglas E.; Ogilvie, Jessica L.
err分享
err收藏
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-07-15
err42
PREAI
errPetersen, J. Andrew; Kumar, V.; Polo, Yolanda; Javier Sese, F.
err分享
err收藏
Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers' Service ExperiencesDomo Arigato先生Roboto: 在组织前线和客户服务体验中出现自动化的社交存在
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2016-11-28
err769
errOAAI
errvan Doorn, Jenny; Mende, Martin; Noble, Stephanie M.; Hulland, John; Ostrom, Amy L.; Grewal, Dhruv; Petersen, J. Andrew
err分享
err收藏
Developing Donor Relationships: The Role of the Breadth of Giving
errJOURNAL OF MARKETING
IF10.4
err2015-07-01
err64
PREAI
errKhodakarami, Farnoosh; Petersen, J. Andrew; Venkatesan, Rajkumar
err分享
err收藏
Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-04-01
err134
errOAAI
errPetersen, J. Andrew; Kumar, V.
err分享
err收藏
Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture营销传播策略与消费者财务决策: 民族文化的作用
errJOURNAL OF MARKETING
IF10.4
err2015-01-01
err106
PREAI
errPetersen, J. Andrew; Kushwaha, Tarun; Kumar, V.
err分享
err收藏
Defining, Measuring, and Managing Business Reference Value
errJOURNAL OF MARKETING
IF10.4
err2013-01-01
err52
PREAI
errKumar, V.; Petersen, J. Andrew; Leone, Robert P.
err分享
err收藏
Are Product Returns a Necessary Evil? Antecedents and Consequences
errJOURNAL OF MARKETING
IF10.4
err2009-05-01
err236
PREAI
errPetersen, J. Andrew; Kumar, V.
err分享
err收藏
Reversing the Logic: The Path to Profitability through Relationship Marketing
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2009-05-01
err38
PREAI
errKumar, V.; Pozza, Ilaria Dalla; Petersen, J. Andrew; Shah, Denish
err分享
err收藏
Choosing the Right Metrics to Maximize Profitability and Shareholder Value选择正确的指标以最大化盈利能力和股东价值
errJOURNAL OF RETAILING
IF10.2
err2009-03-01
err102
PREAI
errPetersen, J. Andrew; McAlister, Leigh; Reibstein, David J.; Winer, Russell S.; Kumar, V.; Atkinson, Geoff
err分享
err收藏
Forward-looking focus - Can firms have adaptive foresight?
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2006-11-01
err123
PREAI
errZeithaml, Valarie A.; Bolton, Ruth N.; Deighton, John; Keiningham, Timothy L.; Lemon, Katherine N.; Petersen, J. Andrew
err分享
err收藏
Using a customer-level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence使用客户层面的营销策略来提高企业绩效: 理论和经验证据的回顾
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2005-10-01
err88
PREAI
errKumar, V; Petersen, JA
err分享
err收藏

研究方向

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合作学者
合作期刊
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
V
Valarie A. Zeithaml
H 指数: 62 · 论文数: 112
R
Ruth N. Bolton
H 指数: 49 · 论文数: 121
S
Stephanie Noble
H 指数: 49 · 论文数: 185
R
Russell S. Winer
H 指数: 43 · 论文数: 172
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