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科言猫学术研究的AI总结
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Сунил Гупта

erasmus university rotterdam - excl erasmus mc

41H指数
121论文数
1.1W被引数
收录论文 19
发表时间
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Managing Churn to Maximize Profits管理客户流失以实现利润最大化
errthe academy of marketing science
IF4.9
err2020-09-01
err51
errOAAI
errLemmens, Aurelie; Gupta, Sunil
err分享
err收藏
Does Liking Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-02-01
err122
PREAI
errJohn, Leslie K.; Emrich, Oliver; Gupta, Sunil; Norton, Michael I.
err分享
err收藏
Do display ads influence search? Attribution and dynamics in online advertising
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-09-01
err103
PREAI
errKireyev, Pavel; Pauwels, Koen; Gupta, Sunil
err分享
err收藏
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science
errthe academy of marketing science
IF4.9
err2014-01-01
err8
PREAI
errGupta, Sunil; Hanssens, Dominique; Hauser, John R.; Lehmann, Donald; Schmitt, Bernd
err分享
err收藏
A model of consumer learning for service quality and usage
errJOURNAL OF MARKETING RESEARCH
IF5
err2007-11-01
err122
PREAI
errIyengar, Raghuram; Ansari, Asim; Gupta, Sunil
err分享
err收藏
Modeling customer lifetime value客户终身价值建模
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2006-11-01
err382
errOAAI
errGupta, Sunil; Hanssens, Dominique; Hardie, Bruce; Kahn, Wiliam; Kumar, V.; Lin, Nathaniel; Ravishanker, Nalini; Sriram, S.
err分享
err收藏
Customer metrics and their impact on financial performance
errthe academy of marketing science
IF4.9
err2006-11-01
err560
PREAI
errGupta, Sunil; Zeithaml, Valarie
err分享
err收藏
Defection detection: Measuring and understanding the predictive accuracy of customer churn models
errJOURNAL OF MARKETING RESEARCH
IF5
err2006-05-01
err362
errOAAI
errNeslin, SA; Gupta, S; Kamakura, W; Lu, JX; Mason, CH
err分享
err收藏
Pricing access services
errthe academy of marketing science
IF4.9
err2002-05-01
err90
PREAI
errEssegaier, S; Gupta, S; Zhang, ZJ
err分享
err收藏
Commercial use of UPC scanner data: Industry and academic perspectives
errthe academy of marketing science
IF4.9
err1999-08-01
err121
errOAAI
errBucklin, RE; Gupta, S
err分享
err收藏
The shopping basket: A model for multicategory purchase incidence decisions
errthe academy of marketing science
IF4.9
err1999-05-01
err343
PREAI
errManchanda, P; Ansari, A; Gupta, S
err分享
err收藏
Managing advertising and promotion for long-run profitability
errthe academy of marketing science
IF4.9
err1999-02-01
err294
PREAI
errJedidi, K; Mela, CF; Gupta, S
err分享
err收藏
Modelling the effect of purchase quantity on consumer choice of product assortment
errJOURNAL OF FORECASTING
IF2.7
err1998-06-01
err11
PREAI
errBucklin, RE; Gupta, S; Siddarth, S
err分享
err收藏
Assessing long-term promotional influences on market structure
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err1998-05-01
err65
errOAAI
errMela, CF; Gupta, S; Jedidi, K
err分享
err收藏
Determining segmentation in sales response across consumer purchase behaviors
errJOURNAL OF MARKETING RESEARCH
IF5
err1998-05-01
err155
PREAI
errBucklin, RE; Gupta, S; Siddarth, S
err分享
err收藏
The long-term impact of promotion and advertising on consumer brand choice
errJOURNAL OF MARKETING RESEARCH
IF5
err1997-05-01
err586
PREAI
errMela, CF; Gupta, S; Lehmann, DR
err分享
err收藏
THE DISCOUNTING OF DISCOUNTS AND PROMOTION THRESHOLDS
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1992-12-01
err234
errOAAI
errGUPTA, S; COOPER, LG
err分享
err收藏
BRAND CHOICE, PURCHASE INCIDENCE, AND SEGMENTATION - AN INTEGRATED MODELING APPROACH
errJOURNAL OF MARKETING RESEARCH
IF5
err1992-05-01
err235
PREAI
errBUCKLIN, RE; GUPTA, S
err分享
err收藏
DESIGNING PRODUCTS AND SERVICES FOR CONSUMER WELFARE - THEORETICAL AND EMPIRICAL ISSUES
errthe academy of marketing science
IF4.9
err1990-08-01
err17
PREAI
errGUPTA, S; KOHLI, R
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
Donald R. Lehmann
H 指数: 80 · 论文数: 396
J
John R. Hauser
H 指数: 75 · 论文数: 490
M
Michael I. Norton
H 指数: 72 · 论文数: 549
V
Valarie A. Zeithaml
H 指数: 62 · 论文数: 112
B
Bernd H. Schmitt
H 指数: 60 · 论文数: 181
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