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S

Shaun McQuitty

HEC Montreal

18H指数
45论文数
2.2K被引数
收录论文 4
发表时间
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The role of affinity for prosumption experiences and values
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2022-11-05
err8
PREAI
errWolf, Marco; Ritz, Wendy; McQuitty, Shaun
err分享
err收藏
Prosumers who home brew: a study of motivations and outcomes
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2020-08-10
err7
PREAI
errWolf, Marco; Ritz, Wendy; McQuitty, Shaun
err分享
err收藏
Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models小型企业的数字营销采用和成功: 自己动手和技术接受模型的应用
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2019-06-10
err87
PREAI
errRitz, Wendy; Wolf, Marco; McQuitty, Shaun
err分享
err收藏
Offensive versus defensive marketing: What is the optimal spending allocation?
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2012-06-01
err27
PREAI
errMartin-Herran, Guiomar; McQuitty, Shaun; Sigue, Simon Pierre
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
G
Guiomar Martín‐Herrán
H 指数: 28 · 论文数: 132
S
Simon Pierre Sigué
H 指数: 19 · 论文数: 73
M
Marco Wolf
H 指数: 14 · 论文数: 43
W
Wendy Ritz
H 指数: 5 · 论文数: 8
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