Raymond R. Burke - Publications, H-index & Citations

Raymond R. Burke

Indiana University

22H指数

48论文数

4.2K被引数

收录论文 7

发表时间

Assessing Artificial Marketing Intelligence 评估人工智能营销

International Journal of Research in Marketing

IF7.5

2026-09-09

PREAI

Raymond R. Burke; Maximilian Matthe; Alex Leykin

Understanding shoppers' attention to price information at the point of consideration using in-store ambulatory eye-tracking

JOURNAL OF RETAILING

IF10.2

2024-09-01

PREAI

Chen, Ming; Burke, Raymond R.; Hui, Sam K.; Leykin, Alex

Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study 了解消费者注意力的横向和纵向偏差: 店内动态眼动追踪研究

JOURNAL OF MARKETING RESEARCH

IF5

2021-05-12

PREAI

Chen, Ming; Burke, Raymond R.; Hui, Sam K.; Leykin, Alex

Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2018-06-18

OAAI

Zhang, Xiaoling; Li, Shibo; Burke, Raymond R.

An Examination of Social Influence on Shopper Behavior Using Video Tracking Data

JOURNAL OF MARKETING

IF10.4

2014-09-01

103

PREAI

Zhang, Xiaoling; Li, Shibo; Burke, Raymond R.; Leykin, Alex

COMPARING DYNAMIC CONSUMER CHOICE IN REAL AND COMPUTER-SIMULATED ENVIRONMENTS

JOURNAL OF CONSUMER RESEARCH

IF6.4

1992-06-01

144

PREAI

BURKE, RR; HARLAM, BA; KAHN, BE; LODISH, LM

A KNOWLEDGE-BASED SYSTEM FOR ADVERTISING DESIGN

the academy of marketing science

IF4.9

1990-08-01

PREAI

BURKE, RR; RANGASWAMY, A; WIND, J; ELIASHBERG, J

研究方向