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G

Gerald Zaltman

Harvard University

49H指数
187论文数
2.2W被引数
收录论文 4
发表时间
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A Theories-in-Use Approach to Building Marketing Theory构建营销理论的理论方法
errJOURNAL OF MARKETING
IF10.4
err2019-11-14
err241
errOAAI
errZeithaml, Valarie A.; Jaworski, Bernard J.; Kohli, Ajay K.; Tuli, Kapil R.; Ulaga, Wolfgang; Zaltman, Gerald
err分享
err收藏
Toward a New Marketing Science for Hospitality Managers
errCORNELL HOSPITALITY QUARTERLY
IF3
err2015-08-20
err13
PREAI
errZaltman, Gerald; Olson, Jerry; Forr, James
err分享
err收藏
A behavioral window on the mind of the market: An application of the response time paradigm
errBRAIN RESEARCH BULLETIN
IF3.7
err2005-11-01
err16
PREAI
errMast, FW; Zaltman, G
err分享
err收藏
RELATIONSHIPS BETWEEN PROVIDERS AND USERS OF MARKET-RESEARCH - THE DYNAMICS OF TRUST WITHIN AND BETWEEN ORGANIZATIONS
errJOURNAL OF MARKETING RESEARCH
IF5
err1992-08-01
err2.7K
PREAI
errMOORMAN, C; ZALTMAN, G; DESHPANDE, R
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
V
Valarie A. Zeithaml
H 指数: 62 · 论文数: 112
C
Christine Moorman
H 指数: 48 · 论文数: 134
R
Rohit Deshpandé
H 指数: 47 · 论文数: 152
F
Fred W. Mast
H 指数: 45 · 论文数: 344
A
Ajay K. Kohli
H 指数: 44 · 论文数: 115
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