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R
Rohit Deshpandé
University of Minnesota Twin Cities
47
H指数
152
论文数
2.7W
被引数
0
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12
发表时间
发表时间
IF
被引数
National customer orientation: a framework, propositions and agenda for future research
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2022-04-07
3
PRE
AI
Mintz, Ofer; Currim, Imran S.; Deshpande, Rohit
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Consumers Avoid Buying From Firms With Higher CEO-to-Worker Pay Ratios
JOURNAL OF CONSUMER PSYCHOLOGY
IF
6.1
2018-02-17
47
PRE
AI
Mohan, Bhavya; Schlager, Tobias; Deshpande, Rohit; Norton, Michael I.
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Sweatshop labor is wrong unless the shoes are cute: Cognition can both help and hurt moral motivated reasoning
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
IF
3.8
2013-05-01
103
PRE
AI
Paharia, Neeru; Vohs, Kathleen D.; Deshpande, Rohit
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Putting Patients First Social Marketing Strategies for Treating HIV in Developing Nations
JOURNAL OF MACROMARKETING
IF
2.3
2009-04-21
12
PRE
AI
Chance, Zoe; Deshpande, Rohit
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Should I stay or should I go? Mood congruity, self-monitoring and retail context preference
JOURNAL OF BUSINESS RESEARCH
IF
9.8
2007-06-01
36
PRE
AI
Puccinelli, Nancy M.; Deshpande, Rohit; Isen, Alice M.
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Ad schema incongruity as elicitor of ethnic self-awareness and differential advertising response
JOURNAL OF ADVERTISING
IF
7
2003-12-01
97
PRE
AI
Dimofte, CV; Forehand, MR; Deshpandé, R
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Identity salience and the influence of differential activation of the social self-schema on advertising response
JOURNAL OF APPLIED PSYCHOLOGY
IF
6.1
2002-01-01
393
PRE
AI
Forehand, MR; Deshpandé, R; Reed, A
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What we see makes us who we are:: Priming ethnic self-awareness and advertising response
JOURNAL OF MARKETING RESEARCH
IF
5
2001-08-01
307
PRE
AI
Forehand, MR; Deshpandé, R
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Social dimensions of consumer distinctiveness:: The influence of social status on group identity and advertising persuasion
JOURNAL OF MARKETING RESEARCH
IF
5
2001-05-01
249
PRE
AI
Grier, SA; Deshpandé, R
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RELATIONSHIPS BETWEEN PROVIDERS AND USERS OF MARKET-RESEARCH - THE DYNAMICS OF TRUST WITHIN AND BETWEEN ORGANIZATIONS
JOURNAL OF MARKETING RESEARCH
IF
5
1992-08-01
2.7K
PRE
AI
MOORMAN, C; ZALTMAN, G; DESHPANDE, R
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THE INTENSITY OF ETHNIC AFFILIATION - A STUDY OF THE SOCIOLOGY OF HISPANIC CONSUMPTION
JOURNAL OF CONSUMER RESEARCH
IF
6.4
1986-09-01
334
PRE
AI
DESHPANDE, R; HOYER, WD; DONTHU, N
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DIFFUSION OF INNOVATIONS, 3RD EDITION - ROGERS,EM
JOURNAL OF MARKETING RESEARCH
IF
5
1983-08-01
7
PRE
AI
DESHPANDE, R
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研究方向
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合作学者
合作期刊
K
Kathleen D. Vohs
H 指数: 96 · 论文数: 444
M
Michael I. Norton
H 指数: 72 · 论文数: 549
A
Alice M. Isen
H 指数: 65 · 论文数: 135
N
Naveen Donthu
H 指数: 62 · 论文数: 190
W
Wayne D. Hoyer
H 指数: 56 · 论文数: 229
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