Gökçen Coskuner-Balli - Publications, H-index & Citations

Gökçen Coskuner-Balli

university of california irvine

11H指数

31论文数

1.3K被引数

收录论文 8

发表时间

Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage

JOURNAL OF MACROMARKETING

IF2.3

2023-11-23

PREAI

Hughes, Mine Ucok; Martin, Diane M.; Coskuner-Balli, Gokcen

Institutional Work and Brand Strategy in the Contested Cannabis Market

JOURNAL OF MACROMARKETING

IF2.3

2021-08-03

PREAI

Coskuner-Balli, Gokcen; Pehlivan, Ekin; Ucok Hughes, Mine

Brands Expressing Compassion and Care through Advertising

JOURNAL OF ADVERTISING

IF7

2021-06-04

PREAI

Ertimur, Burcak; Coskuner-Balli, Gokcen

Legitimation of hybrid cultural products: The case of American Yoga

marketing theory and practice

IF2.8

2016-09-13

PREAI

Coskuner-Balli, Gokcen; Ertimur, Burcak

Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

JOURNAL OF MARKETING

IF10.4

2015-03-01

158

PREAI

Ertimur, Burcak; Coskuner-Balli, Gokcen

The aura of new goods: How consumers mediate newness

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2014-03-21

PREAI

Coskuner-Balli, Gokcen; Sandikci, Ozlem

The Status Costs of Subordinate Cultural Capital: At-Home Fathers' Collective Pursuit of Cultural Legitimacy through Capitalizing Consumption Practices

JOURNAL OF CONSUMER RESEARCH

IF6.4

2013-06-01

159

PREAI

Coskuner-Balli, Gokcen; Thompson, Craig J.

Countervailing market responses to corporate co-optation and the ideological recruitment of consumption communities

JOURNAL OF CONSUMER RESEARCH

IF6.4

2007-08-01

347

PREAI

Thompson, Craig J.; Coskuner-Balli, Gokcen

研究方向