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E
Ekin Pehlivan
Chapman University
10
H指数
42
论文数
851
被引数
0
相关解读
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10
发表时间
发表时间
IF
被引数
Trajectories of AI technologies: Insights for managers
人工智能技术的轨迹: 管理者的见解
BUSINESS HORIZONS
IF
7
2024-09-01
2
OA
AI
Berthon, Pierre; Yalcin, Taylan; Pehlivan, Ekin; Rabinovich, Tamara
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Fixing fake news: Understanding and managing the marketer-consumer information echosystem (vol 65, pg 729, 2022)
BUSINESS HORIZONS
IF
7
2023-03-01
0
OA
AI
Berthon, Pierre; Chohan, Raeesah; Pehlivan, Ekin; Rabinovich, Tamara
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收藏
Fixing fake news: Understanding and managing the marketer-consumer information echosystem
BUSINESS HORIZONS
IF
7
2022-11-01
2
OA
AI
Berthon, Pierre; Chohan, Raeesah; Pehlivan, Ekin; Rabinovich, Tamara
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Institutional Work and Brand Strategy in the Contested Cannabis Market
JOURNAL OF MACROMARKETING
IF
2.3
2021-08-03
4
PRE
AI
Coskuner-Balli, Gokcen; Pehlivan, Ekin; Ucok Hughes, Mine
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Social media engagement for global influencers
JOURNAL OF GLOBAL MARKETING
IF
4.3
2021-03-10
42
OA
AI
Bentley, Kara; Chu, Charlene; Nistor, Cristina; Pehlivan, Ekin; Yalcin, Taylan
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True, fake and alternative: a topology of news and its implications for brands
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF
5.7
2019-06-19
10
PRE
AI
Berthon, Pierre; Pehlivan, Ekin; Yalcin, Taylan; Rabinovich, Tamara
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Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF
5.7
2016-07-18
87
PRE
AI
Hughes, Mine Ucok; Bendoni, Wendy K.; Pehlivan, Ekin
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Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
BUSINESS HORIZONS
IF
7
2015-11-01
7
PRE
AI
Pehlivan, Ekin; Berthon, Pierre; Hughes, Mine Ucok; Berthon, Jean-Paul
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When outsourcing fragments: customer creativity and technological transmutations
PRODUCTION PLANNING & CONTROL
IF
5.4
2012-03-02
3
PRE
AI
Pehlivan, Ekin; Berthon, Pierre R.; Pitt, Leyland F.; Chakrabarti, Ronika
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Mining messages: Exploring consumer response to consumer- vs. firm-generated ads
JOURNAL OF CONSUMER BEHAVIOUR
IF
5.2
2011-12-23
33
OA
AI
Pehlivan, Ekin; Sarican, Funda; Berthon, Pierre
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研究方向
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合作学者
合作期刊
L
Leyland Pitt
H 指数: 66 · 论文数: 513
P
Pierre Berthon
H 指数: 48 · 论文数: 249
R
Ronika Chakrabarti
H 指数: 14 · 论文数: 62
G
Gökçen Coskuner-Balli
H 指数: 11 · 论文数: 31
C
Cristina Nistor
H 指数: 8 · 论文数: 35
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