Mark Bergen - Publications, H-index & Citations

Mark Bergen

mays business school

38H指数

125论文数

7.3K被引数

收录论文 11

发表时间

Understanding Value-Added Resellers' Assortments of Multicomponent Systems

JOURNAL OF MARKETING

IF10.4

2016-09-01

PREAI

Ray, Sourav; Bergen, Mark E.; John, George

Image Effects and Rational Inattention in Internet-Based Selling

INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

IF3.8

2014-12-08

PREAI

Lee, Dongwon; Kauffman, Robert J.; Bergen, Mark E.

PRICE POINTS AND PRICE RIGIDITY

REVIEW OF ECONOMICS AND STATISTICS

IF6.8

2011-11-01

OAAI

Levy, Daniel; Lee, Dongwon; Chen, Haipeng (Allan); Kauffman, Robert J.; Bergen, Mark

When Truces Collapse: A Longitudinal Study of Price-Adjustment Routines

ORGANIZATION SCIENCE

IF5.4

2010-10-01

155

PREAI

Zbaracki, Mark J.; Bergen, Mark

Asymmetric price adjustment in the small

JOURNAL OF MONETARY ECONOMICS

IF4.1

2008-05-01

OAAI

Chen, Haipeng (Allan); Levy, Daniel; Ray, Sourav; Bergen, Mark

Managerial and customer costs of price adjustment: Direct evidence from industrial markets

REVIEW OF ECONOMICS AND STATISTICS

IF6.8

2004-05-01

262

OAAI

Zbaracki, MJ; Ritson, M; Levy, D; Dutta, S; Bergen, M

Pricing process as a capability: A resource-based perspective

STRATEGIC MANAGEMENT JOURNAL

IF7.2

2003-05-22

247

PREAI

Dutta, S; Zbaracki, MJ; Bergen, M

Vertical territorial restrictions and public policy: Theories and industry evidence

JOURNAL OF MARKETING

IF10.4

1999-10-01

PREAI

Dutta, S; Heide, JB; Bergen, M

Understanding cooperative advertising participation rates in conventional channels

JOURNAL OF MARKETING RESEARCH

IF5

1997-08-01

147

PREAI

Bergen, M; John, G

Branded variants: A retail perspective

JOURNAL OF MARKETING RESEARCH

IF5

1996-02-01

118

PREAI

Bergen, M; Dutta, S; Shugan, SM

THE GOVERNANCE OF EXCLUSIVE TERRITORIES WHEN DEALERS CAN BOOTLEG

the academy of marketing science

IF4.9

1994-02-01

107

PREAI

DUTTA, S; BERGEN, M; JOHN, G

研究方向