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Xavier Drèze

university of pennsylvania

29H指数
74论文数
6.8K被引数
收录论文 12
发表时间
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Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior
errJOURNAL OF MARKETING RESEARCH
IF5
err2011-04-01
err103
PREAI
errDreze, Xavier; Nunes, Joseph C.
err分享
err收藏
Conspicuous consumption in a recession: Toning it down or turning it up?
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2010-12-08
err87
PREAI
errNunes, Joseph C.; Dreze, Xavier; Han, Young Jee
err分享
err收藏
Signaling Status with Luxury Goods: The Role of Brand Prominence用奢侈品传递地位: 品牌知名度的作用
errJOURNAL OF MARKETING
IF10.4
err2010-07-01
err970
PREAI
errHan, Young Jee; Nunes, Joseph C.; Dreze, Xavier
err分享
err收藏
Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2009-04-01
err283
PREAI
errDreze, Xavier; Nunes, Joseph C.
err分享
err收藏
Real-Time Evaluation of E-mail Campaign Performance
errthe academy of marketing science
IF4.9
err2009-03-01
err59
errOAAI
errBonfrer, Andre; Dreze, Xavier
err分享
err收藏
An empirical investigation of the impact of communication timing on customer equity
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2008-11-01
err28
errOAAI
errDreze, Xavier; Bonfrer, Andre
err分享
err收藏
Brand extensions of experiential goods:: Movie sequel evaluations
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2006-12-01
err128
PREAI
errSood, Sanjay; Dreze, Xavier
err分享
err收藏
Consumers' immediate memory for prices
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2006-09-01
err43
PREAI
errVanhuele, Marc; Laurent, Gilles; Dreze, Xavier
err分享
err收藏
The endowed progress effect:: How artificial advancement increases effort
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2006-03-01
err225
PREAI
errNunes, JC; Drèze, X
err分享
err收藏
Modeling movie life cycles and market share
errthe academy of marketing science
IF4.9
err2005-08-01
err190
PREAI
errAinslie, A; Drèze, X; Zufryden, F
err分享
err收藏
Using combined-currency prices to lower consumers' perceived cost
errJOURNAL OF MARKETING RESEARCH
IF5
err2004-02-01
err73
PREAI
errDrèze, X; Nunes, JC
err分享
err收藏
Creating win-win trade promotions:: Theory and empirical analysis of scan-back trade deals
errthe academy of marketing science
IF4.9
err2003-02-01
err72
PREAI
errDrèze, X; Bell, DR
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Andrew Ainslie
H 指数: 25 · 论文数: 79
G
Gilles Laurent
H 指数: 25 · 论文数: 210
J
Joseph C. Nunes
H 指数: 24 · 论文数: 77
S
Sanjay Sood
H 指数: 21 · 论文数: 70
F
Fred S. Zufryden
H 指数: 20 · 论文数: 63
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