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G

Gilles Laurent

ESSEC Business School

25H指数
210论文数
5.7K被引数
收录论文 13
发表时间
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How Do Consumers Read and Encode a Price?
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2023-01-16
err4
PREAI
errLaurent, Gilles; Vanhuele, Marc
err分享
err收藏
Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-06-01
err5
PREAI
errChandon, Jean-Louis; Laurent, Gilles; Lambert-Pandraud, Raphaelle
err分享
err收藏
Temporary brand-retailer alliance model: the routes to purchase intentions for selective brands and mass retailers临时品牌-零售商联盟模型: 选择性品牌和大众零售商的购买意向途径
errhospitality marketing management
IF3
err2015-12-02
err12
PREAI
errNabec, Lydiane; Pras, Bernard; Laurent, Gilles
err分享
err收藏
More prizes are not always more attractive: factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2014-05-07
err9
PREAI
errLaporte, Sandra; Laurent, Gilles
err分享
err收藏
EMAC Distinguished Marketing Scholar 2012 Respect the data!
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-12-01
err15
PREAI
errLaurent, Gilles
err分享
err收藏
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2013-09-20
err13
errOAAI
errRungie, Cam; Uncles, Mark; Laurent, Gilles
err分享
err收藏
Consumers' immediate memory for prices
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2006-09-01
err43
PREAI
errVanhuele, Marc; Laurent, Gilles; Dreze, Xavier
err分享
err收藏
Measuring and modeling the (limited) reliability of free choice attitude questions
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2005-09-01
err26
PREAI
errRungie, C; Laurent, G; Riley, FD; Morrison, DG; Roy, T
err分享
err收藏
Repeat purchasing of new automobiles by older consumers: Empirical evidence and interpretations
errJOURNAL OF MARKETING
IF10.4
err2005-04-01
err207
PREAI
errLambert-Pandraud, R; Laurent, G; Lapersonne, E
err分享
err收藏
Improving the external validity of marketing models: A plea for more qualitative input
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2000-09-01
err38
PREAI
errLaurent, G
err分享
err收藏
Untitled
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err1997-12-01
err32
PREAI
errUncles, M; Laurent, G
err分享
err收藏
THE UNDERLYING STRUCTURE OF BRAND AWARENESS SCORES
errthe academy of marketing science
IF4.9
err1995-08-01
err83
PREAI
errLAURENT, G; KAPFERER, JN; ROUSSEL, F
err分享
err收藏
MEASURING CONSUMER INVOLVEMENT PROFILES
errJOURNAL OF MARKETING RESEARCH
IF5
err1985-02-01
err1.4K
PREAI
errLAURENT, G; KAPFERER, JN
err分享
err收藏

研究方向

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合作学者
合作期刊
J
Jean‐Noël Kapferer
H 指数: 42 · 论文数: 250
D
Donald G. Morrison
H 指数: 39 · 论文数: 246
M
Mark Uncles
H 指数: 37 · 论文数: 134
X
Xavier Drèze
H 指数: 29 · 论文数: 74
T
Tirthankar Roy
H 指数: 28 · 论文数: 450
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