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P

Paul Farris

University of California San Diego

32H指数
256论文数
5.2K被引数
收录论文 6
发表时间
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A Suite of Metrics to Understand Return on Investments in Customers一套了解客户投资回报的指标
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2024-08-01
err0
PREAI
errBendle, Neil; Farris, Paul; Venkatesan, Raj; Petersen, J. Andrew
err分享
err收藏
Predicting Under- and Overperforming SKUs within the Distribution-Market Share Relationship
errJOURNAL OF RETAILING
IF10.2
err2021-12-01
err8
PREAI
errHirche, Martin; Farris, Paul W.; Greenacre, Luke; Quan, Yiran; Wei, Susan
err分享
err收藏
Consumer Brand Marketing through Full-and Self-Service Channels in an Emerging Economy
errJOURNAL OF RETAILING
IF10.2
err2015-12-01
err25
PREAI
errVenkatesan, Rajkumar; Farris, Paul; Guissoni, Leandro A.; Neves, Marcos Fava
err分享
err收藏
Distribution and Market Share
errJOURNAL OF RETAILING
IF10.2
err2014-06-01
err37
PREAI
errWilbur, Kenneth C.; Farris, Paul W.
err分享
err收藏
Crafting Integrated Multichannel Retailing Strategies
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2010-05-01
err356
PREAI
errZhang, Jie; Farris, Paul W.; Irvin, John W.; Kushwaha, Tarun; Steenburgh, Thomas J.; Weitz, Barton A.
err分享
err收藏
The role of key account programs, trust, and brand strength on resource allocation in the channel of distribution
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2006-05-01
err14
PREAI
errVerbeke, Willem; Bagozzi, Richard P.; Farris, Paul
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
R
Richard P. Bagozzi
H 指数: 122 · 论文数: 518
B
Barton A. Weitz
H 指数: 63 · 论文数: 140
W
Willem Verbeke
H 指数: 30 · 论文数: 94
R
Rajkumar Venkatesan
H 指数: 29 · 论文数: 143
K
Kenneth C. Wilbur
H 指数: 22 · 论文数: 77
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