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R

Rajkumar Venkatesan

Georgia State University

29H指数
143论文数
7.5K被引数
收录论文 23
发表时间
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Grocery Shopping for America: Mitigation Strategies for Threats to National Identity美国的杂货店购物: 对国家认同威胁的缓解策略
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-11-07
err2
PREAI
errPandya, Sonal; Cian, Luca; Venkatesan, Rajkumar
err分享
err收藏
Customer behavior across competitive loyalty programs
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-08-08
err3
PREAI
errKhodakarami, Farnoosh; Petersen, J. Andrew; Venkatesan, Rajkumar
err分享
err收藏
Interfirm collaboration and exchange relationships: An agenda for future research
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err10
PREAI
errBorah, Sourav Bikash; Mallapragada, Girish; Bommaraju, Raghu; Venkatesan, Rajkumar; Thongpapanl, Narongsak
err分享
err收藏
Showcasing articles that focus on metrics and analytics in retailing
errJOURNAL OF RETAILING
IF10.2
err2021-12-01
err1
PREAI
errRoggeveen, Anne L.; Sethuraman, Raj; Venkatesan, Rajkumar
err分享
err收藏
Transformation of Metrics and Analytics in Retailing: The Way Forward
errJOURNAL OF RETAILING
IF10.2
err2021-12-01
err16
PREAI
errKumar, V; Venkatesan, Rajkumar
err分享
err收藏
Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing了解人工智能在个性化互动营销中的作用
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2019-07-04
err277
PREAI
errKumar, V; Rajan, Bharath; Venkatesan, Rajkumar; Lecinski, Jim
err分享
err收藏
Improving customer profit predictions with customer mindset metrics through multiple overimputation
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-05-21
err4
PREAI
errVenkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner; Ravishanker, Nalini
err分享
err收藏
Consumer Brand Marketing through Full-and Self-Service Channels in an Emerging Economy
errJOURNAL OF RETAILING
IF10.2
err2015-12-01
err25
PREAI
errVenkatesan, Rajkumar; Farris, Paul; Guissoni, Leandro A.; Neves, Marcos Fava
err分享
err收藏
Developing Donor Relationships: The Role of the Breadth of Giving
errJOURNAL OF MARKETING
IF10.4
err2015-07-01
err64
PREAI
errKhodakarami, Farnoosh; Petersen, J. Andrew; Venkatesan, Rajkumar
err分享
err收藏
Empirical Analysis of the Impact of Recommender Systems on Sales
errinformation management
IF6.2
err2014-12-08
err205
PREAI
errPathak, Bhavik; Garfinkel, Robert; Gopal, Ram D.; Venkatesan, Rajkumar; Yin, Fang
err分享
err收藏
Will the frog change into a prince? Predicting future customer profitability青蛙会变成王子吗？预测未来客户盈利能力
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2011-12-01
err64
PREAI
errRust, Roland T.; Kumar, V.; Venkatesan, Rajkumar
err分享
err收藏
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
errJOURNAL OF MARKETING
IF10.4
err2011-01-01
err498
PREAI
errKumar, V.; Jones, Eli; Venkatesan, Rajkumar; Leone, Robert P.
err分享
err收藏
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value被低估或被高估的客户: 获取总客户参与价值
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2010-08-11
err951
PREAI
errKumar, V.; Aksoy, Lerzan; Donkers, Bas; Venkatesan, Rajkumar; Wiesel, Thorsten; Tillmanns, Sebastian
err分享
err收藏
CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions数据丰富的多渠道零售环境中的CRM: 回顾与未来研究方向
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2010-05-01
err110
PREAI
errVerhoef, Peter C.; Venkatesan, Rajkumar; McAlister, Leigh; Malthouse, Edward C.; Krafft, Manfred; Ganesan, Shankar
err分享
err收藏
Performance implications of adopting a customer-focused sales campaign
errJOURNAL OF MARKETING
IF10.4
err2008-09-01
err112
PREAI
errKumar, V.; Venkatesan, Rajkumar; Reinartz, Werner
err分享
err收藏
Practice prize report - The power of CLV: Managing customer lifetime value at IBM实践奖报告-CLV的力量: 在IBM管理客户终身价值
errthe academy of marketing science
IF4.9
err2008-07-01
err129
PREAI
errKumar, V.; Venkatesan, Rajkumar; Bohling, Tim; Beckmann, Denise
err分享
err收藏
Optimal customer relationship management using Bayesian decision theory: An application for customer selection
errJOURNAL OF MARKETING RESEARCH
IF5
err2007-11-01
err99
PREAI
errVenkatesan, Rajkumar; Kumar, V.; Bohling, Timothy
err分享
err收藏
Do market characteristics impact the relationship between retailer characteristics and online prices?市场特征是否会影响零售商特征与在线价格之间的关系？
errJOURNAL OF RETAILING
IF10.2
err2007-08-01
err44
PREAI
errVenkatesan, Rajkumar; Mehta, Kumar; Bapna, Ravi
err分享
err收藏
Multichannel shopping: Causes and consequences
errJOURNAL OF MARKETING
IF10.4
err2007-04-01
err271
PREAI
errVenkatesan, Rajkumar; Kumar, V.; Ravishanker, Nalini
err分享
err收藏
Managing retailer profitability - one customer at a time!管理零售商的盈利能力-一次一个客户!
errJOURNAL OF RETAILING
IF10.2
err2006-01-01
err117
PREAI
errKumar, V.; Shah, Denish; Venkatesan, Rajkumar
err分享
err收藏

研究方向

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合作学者
合作期刊
P
Peter C. Verhoef
H 指数: 73 · 论文数: 316
R
Roland T. Rust
H 指数: 72 · 论文数: 227
E
Edward C. Malthouse
H 指数: 50 · 论文数: 224
W
Werner Reinartz
H 指数: 46 · 论文数: 153
B
Bas Donkers
H 指数: 39 · 论文数: 136
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