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K

Kenneth C. Wilbur

university of california riverside

22H指数
77论文数
2.2K被引数
收录论文 18
发表时间
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Designing Distributed Ledger technologies, like Blockchain, for advertising markets
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-03-01
err13
PREAI
errJoo, Mingyu; Kim, Seung Hyun; Ghose, Anindya; Wilbur, Kenneth C.
err分享
err收藏
Editorial: Next Steps for Frontiers in Marketing Science
errthe academy of marketing science
IF4.9
err2022-09-01
err0
PREAI
errAribarg, Anocha; Chan, Tat; Desai, Preyas S.; Mehta, Nitin; Subramanian, Upender; Toubia, Olivier; Wilbur, Kenneth C.
err分享
err收藏
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
errthe academy of marketing science
IF4.9
err2022-09-01
err14
PREAI
errMcGranaghan, Matthew; Liaukonyte, Jura; Wilbur, Kenneth C.
err分享
err收藏
Inefficiencies in Digital Advertising Markets数字广告市场的低效率
errJOURNAL OF MARKETING
IF10.4
err2020-04-22
err74
errOAAI
errGordon, Brett R.; Jerath, Kinshuk; Katona, Zsolt; Narayanan, Sridhar; Shin, Jiwoong; Wilbur, Kenneth C.
err分享
err收藏
Divergent Temporal Courses for Liking Versus Wanting in Response to Persuasion
errEMOTION
IF3.6
err2020-03-01
err2
PREAI
errJoo, Mingyu; Liu, Wendy; Wilbur, Kenneth C.
err分享
err收藏
Lead Offer Spillovers
errthe academy of marketing science
IF4.9
err2019-07-01
err11
PREAI
errMcGranaghan, Matthew; Liaukonyte, Jura; Fisher, Geoffrey; Wilbur, Kenneth C.
err分享
err收藏
Immediate Responses of Online Brand Search and Price Search to TV Ads
errJOURNAL OF MARKETING
IF10.4
err2019-05-06
err34
PREAI
errDu, Rex Yuxing; Xu, Linli; Wilbur, Kenneth C.
err分享
err收藏
Effects of TV advertising on keyword search电视广告对关键词搜索的影响
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-09-01
err41
PREAI
errJoo, Mingyu; Wilbur, Kenneth C.; Zhu, Yi
err分享
err收藏
Should Ad Spending Increase or Decrease Before a Recall Announcement? The MarketingFinance Interface in Product-Harm Crisis Management
errJOURNAL OF MARKETING
IF10.4
err2015-09-01
err109
PREAI
errGao, Haibing; Xie, Jinhong; Wang, Qi; Wilbur, Kenneth C.
err分享
err收藏
Television Advertising and Online Shopping电视广告和网上购物
errthe academy of marketing science
IF4.9
err2015-05-01
err112
PREAI
errLiaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C.
err分享
err收藏
The effectiveness of post-release movie advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err24
PREAI
errRennhoff, Adam D.; Wilbur, Kenneth C.
err分享
err收藏
FRAMING DIABETES PUBLIC HEALTH INFORMATION DURING RAMADAN - A NEWSPAPER CONTENT ANALYSIS
errDIABETES RESEARCH AND CLINICAL PRACTICE
IF7.4
err2014-11-01
err0
PREAI
errWilbur, K.; Berzou, S.; Orabi, B.; Abdulrahman, A.; Sahal, A.; Al Hannadi, H.; Meed, R.
err分享
err收藏
Distribution and Market Share
errJOURNAL OF RETAILING
IF10.2
err2014-06-01
err37
PREAI
errWilbur, Kenneth C.; Farris, Paul W.
err分享
err收藏
Correcting Audience Externalities in Television Advertising纠正电视广告中的受众外部性
errthe academy of marketing science
IF4.9
err2013-11-01
err52
PREAI
errWilbur, Kenneth C.; Xu, Linli; Kempe, David
err分享
err收藏
Hybrid Advertising Auctions
errthe academy of marketing science
IF4.9
err2011-03-01
err56
errOAAI
errZhu, Yi; Wilbur, Kenneth C.
err分享
err收藏
Click Fraud点击欺诈
errthe academy of marketing science
IF4.9
err2009-03-01
err118
PREAI
errWilbur, Kenneth C.; Zhu, Yi
err分享
err收藏
A two-sided, empirical model of television advertising and viewing markets电视广告和收视市场的双向实证模型
errthe academy of marketing science
IF4.9
err2008-05-01
err231
PREAI
errWilbur, Kenneth C.
err分享
err收藏
How the digital video recorder (DVR) changes traditional television advertising
errJOURNAL OF ADVERTISING
IF7
err2008-04-01
err81
PREAI
errWilbur, Kenneth C.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
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Seung Hyun Kim
H 指数: 64 · 论文数: 728
A
Anindya Ghose
H 指数: 55 · 论文数: 243
D
David Kempe
H 指数: 43 · 论文数: 178
W
Wendy Liu
H 指数: 42 · 论文数: 231
J
Jinhong Xie
H 指数: 37 · 论文数: 85
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