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科言猫学术研究的AI总结
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K

Kathy Hammond

Kingston University

19H指数
36论文数
3.5K被引数
收录论文 3
发表时间
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Measuring the impact of positive and negative word of mouth on brand purchase probability
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2008-09-01
err434
PREAI
errEast, Robert; Hammond, Kathy; Lomax, Wendy
err分享
err收藏
The relative incidence of positive and negative word of mouth: A multi-category study
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2007-06-01
err229
PREAI
errEast, Robert; Hammond, Kathy; Wright, Malcolm
err分享
err收藏
PATTERNS OF BUYER BEHAVIOR - REGULARITIES, MODELS, AND EXTENSIONS
errthe academy of marketing science
IF4.9
err1995-08-01
err161
PREAI
errUNCLES, M; EHRENBERG, A; HAMMOND, K
err分享
err收藏

研究方向

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合作学者
合作期刊
A
A. S. C. Ehrenberg
H 指数: 46 · 论文数: 168
M
Mark Uncles
H 指数: 37 · 论文数: 134
M
Malcolm Wright
H 指数: 34 · 论文数: 150
R
Robert East
H 指数: 27 · 论文数: 117
W
Wendy Lomax
H 指数: 20 · 论文数: 75
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