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M

Mark Uncles

机构信息待补充

37H指数
134论文数
1.2W被引数
收录论文 15
发表时间
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An Analysis of the Audience of a Digital Subscription Magazine: Findings About Reach, Viewing Frequency, and Repeat-Viewing for Media Aggregators, Planners, and Advertisers数字订阅杂志受众分析：关于媒体聚合商、策划人员和广告商的覆盖范围、观看频率和重复观看的研究发现
errJOURNAL OF ADVERTISING RESEARCH
IF2.4
err2025-10-02
err0
errOAAI
errChan, Kaye; Uncles, Mark
err分享
err收藏
The process of co-creation in educational services: insights from interviewing co-creative actors in higher education
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2025-03-01
err0
PREAI
errYu, Ava Huijuan; Uncles, Mark; Jiang, Zixi
err分享
err收藏
Digital media consumption: Using metrics, patterns and dashboards to enhance data-driven decision-making
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-11-25
err6
PREAI
errChan, Kaye; Uncles, Mark
err分享
err收藏
Bringing sensory anthropology to consumer research
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-02-12
err25
errOAAI
errScott, Rebecca O.; Uncles, Mark D.
err分享
err收藏
Introduction to the special issue: Harnessing the power of brand and co-created innovation
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-07-24
err6
errOAAI
errUncles, Mark; Ngo, Liem Viet
err分享
err收藏
Validation and sufficiency
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-04-11
err1
errOAAI
errEast, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy
err分享
err收藏
Improving agent-based models of diffusion
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-04-11
err5
errOAAI
errEast, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy
err分享
err收藏
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2013-09-20
err13
errOAAI
errRungie, Cam; Uncles, Mark; Laurent, Gilles
err分享
err收藏
Perceptions of web knowledge and usability: When sex and experience matter
errINTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES
IF5.1
err2012-12-01
err23
PREAI
errPage, Kelly L.; Robson, Matthew J.; Uncles, Mark D.
err分享
err收藏
Modeling the repatronage behavior of business airline travelers
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2007-05-01
err22
PREAI
errHarris, Jennifer; Uncles, Mark
err分享
err收藏
Consumer knowledge of the world wide Web: Conceptualization and measurement
errPSYCHOLOGY & MARKETING
IF9.1
err2004-06-16
err35
PREAI
errPage, K; Uncles, M
err分享
err收藏
The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers航空公司全球联盟的好处: 对商务旅客看法的实证评估
errTRANSPORTATION RESEARCH PART A-POLICY AND PRACTICE
IF6.8
err2003-07-01
err55
PREAI
errGoh, K; Uncles, M
err分享
err收藏
A taxonomy of differences between consumers for market segmentation市场细分的消费者差异分类法
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2002-09-01
err53
PREAI
errBock, T; Uncles, M
err分享
err收藏
Untitled
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err1997-12-01
err32
PREAI
errUncles, M; Laurent, G
err分享
err收藏
PATTERNS OF BUYER BEHAVIOR - REGULARITIES, MODELS, AND EXTENSIONS
errthe academy of marketing science
IF4.9
err1995-08-01
err161
PREAI
errUNCLES, M; EHRENBERG, A; HAMMOND, K
err分享
err收藏

研究方向

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合作学者
合作期刊
A
A. S. C. Ehrenberg
H 指数: 46 · 论文数: 168
M
Matthew J. Robson
H 指数: 37 · 论文数: 154
L
Liem Viet Ngo
H 指数: 35 · 论文数: 128
J
Jenni Romaniuk
H 指数: 33 · 论文数: 127
R
Robert East
H 指数: 27 · 论文数: 117
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