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R

Robert East

Kingston University

27H指数
117论文数
4.5K被引数
收录论文 6
发表时间
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Validation and sufficiency
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-04-11
err1
errOAAI
errEast, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy
err分享
err收藏
Improving agent-based models of diffusion
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-04-11
err5
errOAAI
errEast, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy
err分享
err收藏
Bias in the evaluation of research methods
errmarketing theory and practice
IF2.8
err2015-10-13
err28
PREAI
errEast, Robert
err分享
err收藏
Measuring the impact of positive and negative word of mouth on brand purchase probability
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2008-09-01
err434
PREAI
errEast, Robert; Hammond, Kathy; Lomax, Wendy
err分享
err收藏
The relative incidence of positive and negative word of mouth: A multi-category study
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2007-06-01
err229
PREAI
errEast, Robert; Hammond, Kathy; Wright, Malcolm
err分享
err收藏
Complaining as planned behavior
errPSYCHOLOGY & MARKETING
IF9.1
err2000-12-01
err43
PREAI
errEast, R
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Mark Uncles
H 指数: 37 · 论文数: 134
M
Malcolm Wright
H 指数: 34 · 论文数: 150
J
Jenni Romaniuk
H 指数: 33 · 论文数: 127
W
Wendy Lomax
H 指数: 20 · 论文数: 75
K
Kathy Hammond
H 指数: 19 · 论文数: 36
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