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科言猫学术研究的AI总结
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A

A. S. C. Ehrenberg

university of london

46H指数
168论文数
7.5K被引数
收录论文 6
发表时间
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Do brands lack personality?
errmarketing theory and practice
IF2.8
err2012-10-07
err20
PREAI
errRomaniuk, Jenni; Ehrenberg, Andrew
err分享
err收藏
Reply to commentary on Understanding brand performance measures: using Dirichlet benchmarks
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2004-12-01
err7
PREAI
errUncles, MD; Ehrenberg, ASC; Goodhardt, GJ
err分享
err收藏
Understanding brand performance measures: using Dirichlet benchmarks
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2004-12-01
err294
PREAI
errEhrenberg, ASC; Uncles, MD; Goodhardt, GJ
err分享
err收藏
Decision models or descriptive models?
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2000-09-01
err24
PREAI
errEhrenberg, ASC; Barnard, NR; Sharp, B
err分享
err收藏
PATTERNS OF BUYER BEHAVIOR - REGULARITIES, MODELS, AND EXTENSIONS
errthe academy of marketing science
IF4.9
err1995-08-01
err161
PREAI
errUNCLES, M; EHRENBERG, A; HAMMOND, K
err分享
err收藏
A REPLICATION STUDY OF 2 BRAND-LOYALTY MEASURES
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err1994-07-01
err36
PREAI
errUNCLES, MD; HAMMOND, KA; EHRENBERG, ASC; DAVIS, RE
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Mark Uncles
H 指数: 37 · 论文数: 134
J
Jenni Romaniuk
H 指数: 33 · 论文数: 127
B
Byron Sharp
H 指数: 30 · 论文数: 101
G
G. J. Goodhardt
H 指数: 27 · 论文数: 49
K
Kathy Hammond
H 指数: 19 · 论文数: 36
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