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V

V. Kumar

Goodman School of Business

59H指数
166论文数
2.0W被引数
收录论文 3
发表时间
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Enhancing customer engagement: Exploration and introduction to the special section增强客户参与度：特刊探索与介绍
errJournal of the Academy of Marketing Science
IF10.1
err2025-08-08
err0
PREAI
errV. Kumar; Robert P. Leone; Leigh McAlister
err分享
err收藏
An Empirical Study of AI Financial Advisor Adoption Through Technology Vulnerabilities in the Financial Context金融背景下通过技术漏洞对AI金融顾问采纳的实证研究
errJournal of Product Innovation Management
IF8
err2025-06-27
err0
errOAAI
errZi Wang; Ruizhi Yuan; Boying Li; V. Kumar; Ajay Kumar
err分享
err收藏
Generative AI in Marketing: Promises, Perils, and Public Policy Implications生成式AI在营销中的应用：前景、风险及公共政策影响
errJournal of Public Policy & Marketing
IF4.7
err2024-12-05
err0
PREAI
errV. Kumar; Philip Kotler; Shaphali Gupta; Bharath Rajan
err分享
err收藏

研究方向

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合作学者
合作期刊
A
Ajay Kumar
H 指数: 42 · 论文数: 172
L
Leigh McAlister
H 指数: 35 · 论文数: 79
R
Robert P. Leone
H 指数: 35 · 论文数: 108
Boying Li 封面图
Boying Li (Boying Li)
H 指数: 19 · 论文数: 66
S
Shaphali Gupta
H 指数: 13 · 论文数: 32
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