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R

Robert P. Leone

texas christian university

35H指数
108论文数
7.2K被引数
收录论文 15
发表时间
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Market response, individual-level choice and diffusion models: from Frank Bass to artificial intelligence市场响应、个体层面选择与扩散模型：从弗兰克·巴斯到人工智能
errMarketing Letters
IF2.5
err2026-08-04
err0
PREAI
errDominique Hanssens; Dipak Jain; Gurumurthy Kalyanaram; Donald R. Lehmann; Robert Leone; David Reibstein
err分享
err收藏
Enhancing customer engagement: Exploration and introduction to the special section增强客户参与度：特刊探索与介绍
errJournal of the Academy of Marketing Science
IF10.1
err2025-08-08
err0
PREAI
errV. Kumar; Robert P. Leone; Leigh McAlister
err分享
err收藏
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err31
errOAAI
errRego, Lopo; Brady, Michael; Leone, Robert; Roberts, John; Srivastava, Chandra; Srivastava, Rajendra
err分享
err收藏
Measuring and Managing a Salesperson's Future Value to the Firm衡量和管理销售人员对公司的未来价值
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-10-01
err69
PREAI
errKumar, V.; Sunder, Sarang; Leone, Robert P.
err分享
err收藏
Defining, Measuring, and Managing Business Reference Value
errJOURNAL OF MARKETING
IF10.4
err2013-01-01
err52
PREAI
errKumar, V.; Petersen, J. Andrew; Leone, Robert P.
err分享
err收藏
A citation and profiling analysis of pricing research from 1980 to 2010
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2012-07-01
err54
PREAI
errLeone, Robert P.; Robinson, Larry M.; Bragge, Johanna; Somervuori, Outi
err分享
err收藏
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
errJOURNAL OF MARKETING
IF10.4
err2011-01-01
err498
PREAI
errKumar, V.; Jones, Eli; Venkatesan, Rajkumar; Leone, Robert P.
err分享
err收藏
Linking brand equity to customer equity
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2006-11-01
err218
errOAAI
errLeone, Robert P.; Rao, Vithala R.; Keller, Kevin Lane; Luo, Anita Man; McAlister, Leigh; Srivastava, Rajendra
err分享
err收藏
A dynamic model of purchase timing with application to direct marketing
errJOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION
IF3
err1999-06-01
err112
PREAI
errAllenby, GM; Leone, RP; Jen, LC
err分享
err收藏
Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants
errJOURNAL OF RETAILING
IF10.2
err1998-09-01
err46
PREAI
errMulhern, FJ; Williams, JD; Leone, RP
err分享
err收藏
Aggregate and disaggregate sector forecasting using consumer confidence measures
errINTERNATIONAL JOURNAL OF FORECASTING
IF7.1
err1995-09-01
err39
PREAI
errKumar, V; Leone, RP; Gaskins, JN
err分享
err收藏
MEASURING THE EFFECT OF RETAIL STORE PROMOTIONS ON BRAND AND STORE SUBSTITUTION
errJOURNAL OF MARKETING RESEARCH
IF5
err1988-05-01
err220
PREAI
errKUMAR, V; LEONE, RP
err分享
err收藏
THE AVAILABILITY AND QUALITY OF TELEVISION VIEWING DATA - A RESPONSE
errJOURNAL OF ADVERTISING
IF7
err1986-12-01
err0
PREAI
errRUST, RT; LEONE, RP; ZIMMER, MR
err分享
err收藏
ESTIMATING THE DUPLICATED AUDIENCE OF MEDIA VEHICLES IN NATIONAL ADVERTISING SCHEDULES
errJOURNAL OF ADVERTISING
IF7
err1986-10-01
err3
PREAI
errRUST, RT; ZIMMER, MR; LEONE, RP
err分享
err收藏
THE MIXED-MEDIA DIRICHLET MULTINOMIAL DISTRIBUTION - A MODEL FOR EVALUATING TELEVISION-MAGAZINE ADVERTISING SCHEDULES
errJOURNAL OF MARKETING RESEARCH
IF5
err1984-02-01
err39
PREAI
errRUST, RT; LEONE, RP
err分享
err收藏

研究方向

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合作学者
合作期刊
D
Donald R. Lehmann
H 指数: 80 · 论文数: 396
R
Roland T. Rust
H 指数: 72 · 论文数: 227
K
Kevin Lane Keller
H 指数: 70 · 论文数: 219
J
John Roberts
H 指数: 63 · 论文数: 386
V
V. Kumar
H 指数: 59 · 论文数: 166
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