logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
S

Shaphali Gupta

Indian Institute of Management

13H指数
32论文数
1.6K被引数
收录论文 18
发表时间
logo
Trust deficits in sunset industries: Legitimacy Deficits as antecedents to cross-sector partnerships夕阳产业中的信任赤字：合法性赤字作为跨部门伙伴关系的先决条件
errIndustrial Marketing Management
IF7.5
err2026-08-17
err0
errOAAI
errAli B. Mahmoud; V. Kumar; Shaphali Gupta
err分享
err收藏
The Dual Impact of AI Emotional Intelligence on Users: Are Social Chatbots Promoting Psychological Wellbeing or Deteriorating Social Wellbeing?人工智能对用户的双重影响: 社交聊天机器人是促进心理健康还是恶化社交健康？
errPSYCHOLOGY & MARKETING
IF9.1
err2025-12-01
err0
PREAI
errGupta, Shaphali; Saxena, Sumit; Kataria, Sonia
err分享
err收藏
Dynamic AI-Embedded Super App: A Design-Based Process Innovation for Customer Engagement and Value Creation动态嵌入AI的超应用：一种面向客户参与和价值创造的设计型流程创新
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2025-09-01
err1
PREAI
errGupta, Shaphali; Gupta-Rawal, Soniya; Shrivastava, Pooja
err分享
err收藏
Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view通过理论与实践的视角追溯营销学的发展演变：一种以期刊为中心的观点
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-02-01
err1
errOAAI
errKumar, V; Rajan, Bharath; Gupta, Shaphali
err分享
err收藏
Generative AI in Marketing: Promises, Perils, and Public Policy Implications生成式AI在营销中的应用：前景、风险及公共政策影响
errJournal of Public Policy & Marketing
IF4.7
err2024-12-05
err0
PREAI
errV. Kumar; Philip Kotler; Shaphali Gupta; Bharath Rajan
err分享
err收藏
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-11-01
err7
errOAAI
errKhan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay
err分享
err收藏
More the merrier!! Understanding the effect of available content choices over willingness to pay for over-the-top subscriptions
errPSYCHOLOGY & MARKETING
IF9.1
err2023-09-30
err0
PREAI
errGupta, Shaphali; Shrivastava, Pooja; Gupta-Rawal, Soniya
err分享
err收藏
Modeling the antecedents of multigenerational services adoption behavior of clients across countries: The role of mindset metrics (Mar, 2023)
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2023-04-12
err0
errOAAI
errSood, Ashish; Kumar, V.; Gupta, Shaphali
err分享
err收藏
Modeling the antecedents of multi-generational services adoption behavior of clients across countries: The role of mindset metrics
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2023-03-15
err4
PREAI
errSood, Ashish; Kumar, V.; Gupta, Shaphali
err分享
err收藏
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions数字产品创新带来更大的利益以及通信和渠道中的数字营销创新: 演变，新出现的问题和未来的研究方向
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err57
PREAI
errVaradarajan, Rajan; Welden, Roman B.; Arunachalam, S.; Haenlein, Michael; Gupta, Shaphali
err分享
err收藏
Digital Analytics: Modeling for Insights and New Methods数字分析: 建模的洞察力和新方法
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err82
errOAAI
errGupta, Shaphali; Leszkiewicz, Agata; Kumar, V; Bijmolt, Tammo; Potapov, Dmitriy
err分享
err收藏
Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach
errJOURNAL OF RETAILING
IF10.2
err2021-12-01
err72
PREAI
errGupta, Shaphali; Ramachandran, Divya
err分享
err收藏
New-age technologies-driven social innovation: What, how, where, and why?新时代技术驱动的社会创新: 什么，如何，在哪里，为什么？
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err50
errOAAI
errGupta, Shaphali; Kumar, V; Karam, Esraa
err分享
err收藏
Reverse innovation: a conceptual framework
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-11-11
err31
errOAAI
errMalodia, Suresh; Gupta, Shaphali; Jaiswal, Anand Kumar
err分享
err收藏
Understanding the feasibility and value of grassroots innovation了解基层创新的可行性和价值
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-03-12
err42
PREAI
errGupta, Shaphali
err分享
err收藏
Customer engagement in service客户参与服务
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-10-07
err281
PREAI
errKumar, V.; Rajan, Bharath; Gupta, Shaphali; Pozza, Ilaria Dalla
err分享
err收藏
Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-02-01
err26
PREAI
errKumar, V.; Sharma, Amalesh; Gupta, Shaphali
err分享
err收藏
Conceptualizing the Evolution and Future of Advertising
errJOURNAL OF ADVERTISING
IF7
err2016-07-14
err122
PREAI
errKumar, V.; Gupta, Shaphali
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
V
V. Kumar
H 指数: 59 · 论文数: 166
T
Tammo H.A. Bijmolt
H 指数: 50 · 论文数: 222
M
Michael Haenlein
H 指数: 43 · 论文数: 97
A
Ali B. Mahmoud
H 指数: 25 · 论文数: 88
R
Rajan Varadarajan
H 指数: 25 · 论文数: 62
查看更多