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Leigh McAlister

McCombs School of Business

35H指数
79论文数
7.2K被引数
收录论文 32
发表时间
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Enhancing customer engagement: Exploration and introduction to the special section增强客户参与度：特刊探索与介绍
errJournal of the Academy of Marketing Science
IF10.1
err2025-08-08
err0
PREAI
errV. Kumar; Robert P. Leone; Leigh McAlister
err分享
err收藏
A taxonomy of marketing organizations
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-12-16
err4
errOAAI
errMcAlister, Leigh; Germann, Frank; Chisam, Natalie; Hayes, Pete; Lynch, Adriana; Stewart, Bill
err分享
err收藏
A customer portfolio management model that relates company's marketing to its long-term survival
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-01-28
err5
errOAAI
errMcAlister, Leigh; Sinha, Shameek
err分享
err收藏
Rigor versus method imperialism
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2016-07-08
err19
PREAI
errMcAlister, Leigh
err分享
err收藏
Advertising Effectiveness: The Moderating Effect of Firm Strategy
errJOURNAL OF MARKETING RESEARCH
IF5
err2016-04-01
err111
PREAI
errMcAlister, Leigh; Srinivasan, Raji; Jindal, Niket; Cannella, Albert A.
err分享
err收藏
The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk广告资产和研发资产对降低破产风险的影响
errthe academy of marketing science
IF4.9
err2015-07-01
err47
PREAI
errJindal, Niket; McAlister, Leigh
err分享
err收藏
Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty帮助还是阻碍？当推荐标牌扩大考虑范围并增加决策难度时
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2012-06-19
err52
PREAI
errGoodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G.; McAlister, Leigh
err分享
err收藏
A Dynamic Model of the Effect of Online Communications on Firm Sales
errthe academy of marketing science
IF4.9
err2011-07-01
err165
PREAI
errSonnier, Garrett P.; McAlister, Leigh; Rutz, Oliver J.
err分享
err收藏
Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising
errJOURNAL OF MARKETING
IF10.4
err2011-07-01
err71
PREAI
errKim, MinChung; McAlister, Leigh M.
err分享
err收藏
Sophistication in Research in Marketing
errJOURNAL OF MARKETING
IF10.4
err2011-07-01
err125
PREAI
errLehmann, Donald R.; McAlister, Leigh; Staelin, Richard
err分享
err收藏
Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through
errthe academy of marketing science
IF4.9
err2011-05-01
err5
PREAI
errDuan, Jason A.; McAlister, Leigh; Sinha, Shameek
err分享
err收藏
CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions数据丰富的多渠道零售环境中的CRM: 回顾与未来研究方向
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2010-05-01
err110
PREAI
errVerhoef, Peter C.; Venkatesan, Rajkumar; McAlister, Leigh; Malthouse, Edward C.; Krafft, Manfred; Ganesan, Shankar
err分享
err收藏
A Basket-mix Model to Identify Cherry-picked Brands
errJOURNAL OF RETAILING
IF10.2
err2009-12-01
err14
PREAI
errMcAlister, Leigh; George, Edward I.; Chien, Yung-Hsin
err分享
err收藏
Linking Marketing Actions to Value Creation and Firm Value: Insights from Accounting Research
errJOURNAL OF MARKETING RESEARCH
IF5
err2009-06-01
err37
PREAI
errKimbrough, Michael D.; McAlister, Leigh
err分享
err收藏
Choosing the Right Metrics to Maximize Profitability and Shareholder Value选择正确的指标以最大化盈利能力和股东价值
errJOURNAL OF RETAILING
IF10.2
err2009-03-01
err102
PREAI
errPetersen, J. Andrew; McAlister, Leigh; Reibstein, David J.; Winer, Russell S.; Kumar, V.; Atkinson, Geoff
err分享
err收藏
Cross-brand pass-through: Fact or artifact?
errthe academy of marketing science
IF4.9
err2007-11-01
err28
PREAI
errMcAlister, Leigh
err分享
err收藏
Advertising, research and development, and systematic risk of the firm
errJOURNAL OF MARKETING
IF10.4
err2007-01-01
err332
PREAI
errMcAlister, Leigh; Srinivasan, Raji; Kim, MinChung
err分享
err收藏
Introduction to the marketing science institute special section on academic and practitioner collaborative research
errJOURNAL OF MARKETING RESEARCH
IF5
err2006-11-01
err4
PREAI
errMcAlister, Leigh
err分享
err收藏
Guest editorial: MSI
errthe academy of marketing science
IF4.9
err2006-11-01
err1
PREAI
errMcAlister, Leigh
err分享
err收藏
Linking brand equity to customer equity
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2006-11-01
err218
errOAAI
errLeone, Robert P.; Rao, Vithala R.; Keller, Kevin Lane; Luo, Anita Man; McAlister, Leigh; Srivastava, Rajendra
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Max H. Bazerman
H 指数: 93 · 论文数: 455
D
Donald R. Lehmann
H 指数: 80 · 论文数: 396
P
Peter C. Verhoef
H 指数: 73 · 论文数: 316
K
Kevin Lane Keller
H 指数: 70 · 论文数: 219
A
Albert A. Cannella
H 指数: 61 · 论文数: 163
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