logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
S

Sita Mishra

institute of management technology

23H指数
90论文数
1.7K被引数
收录论文 20
发表时间
logo
Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach
errJournal of Fashion Marketing and Management: An International Journal
IF0
err2025-09-15
err0
PREAI
errSheetal Jain; Sita Mishra; Sandip Mukhopadhyay
err分享
err收藏
Role of Consumer Minimalism and Psychological Ownership in Consumption Behavior消费者极简主义和心理所有权在消费行为中的作用
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2025-04-20
err0
PREAI
errMishra, Sita; Arora, Vibha; Singh, Harvinder
err分享
err收藏
Investigating the Critical Factors That Shape Customers' pro-environmental behavior in luxury hotels
errJOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
IF11
err2024-12-04
err0
PREAI
errMishra, Sita; Jain, Sheetal; Arora, Vibha
err分享
err收藏
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior探索自我意识情绪在消费者极简主义与租房行为之间的作用
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2023-12-29
err6
PREAI
errMishra, Sita; Moharana, Tapas Ranjan; Chatterjee, Ravi
err分享
err收藏
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention可持续发展的消费者极简主义: 探索租赁消费意愿的决定因素
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-07-19
err17
PREAI
errShukla, Yupal; Mishra, Sita; Chatterjee, Ravi; Arora, Vibha
err分享
err收藏
Consumer Patronage in Omnichannel Retailing and the Moderating Impact of Culture: A MetaSEM Review
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2023-07-05
err2
PREAI
errMukhopadhyay, Sandip; Chauhan, Sumedha; Mishra, Sita
err分享
err收藏
Enhancing affective commitment through gamified services of luxury brands: role of game mechanics and self-congruity
errJOURNAL OF SERVICES MARKETING
IF4.5
err2023-05-16
err5
PREAI
errSaxena, Garima; Jain, Sheetal; Mishra, Sita
err分享
err收藏
Luxury customer's motivations to adopt gamification
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2022-10-12
err13
PREAI
errJain, Sheetal; Mishra, Sita; Saxena, Garima
err分享
err收藏
Battle between psychological ownership and consumer animosity to influence consumers' buying behavior: a moderated mediation model心理所有权与消费者敌意之间的斗争，以影响消费者的购买行为: 一个有调节的中介模型
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2022-06-14
err6
PREAI
errMishra, Sita; Saxena, Garima; Chatterjee, Ravi
err分享
err收藏
Conspicuous value and luxury purchase intention in sharing economy in emerging markets: The moderating role of past sustainable behavior
errglobal marketing
IF5.5
err2022-04-12
err13
PREAI
errMishra, Sita; Jain, Sheetal; Pandey, Ritesh
err分享
err收藏
Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownership生态意识与可持续购买行为: 心理所有权的中介作用
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2022-03-14
err22
PREAI
errMishra, Sita; Malhotra, Gunjan; Chatterjee, Ravi; Kareem Abdul, Waheed
err分享
err收藏
Millennials' Self-Identity and Intention to Purchase Sustainable Products
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2022-02-01
err22
PREAI
errMishra, Sita; Shukla, Yupal; Malhotra, Gunjan; Chatterjee, Ravi; Rana, Jyoti
err分享
err收藏
The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness
errINTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
IF27
err2021-12-01
err57
errOAAI
errMishra, Sita; Malhotra, Gunjan
err分享
err收藏
Omnichannel retailing: does it empower consumers and influence patronage?
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2021-11-23
err25
PREAI
errMishra, Sita; Malhotra, Gunjan; Arora, Vibha; Mukhopadhyay, Sandip
err分享
err收藏
Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-09-29
err32
PREAI
errMishra, Sita; Malhotra, Gunjan; Chatterjee, Ravi; Shukla, Yupal Sanatkumar
err分享
err收藏
Consumers' psychological reactance and ownership in in-game advertising
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2021-06-01
err11
PREAI
errMalhotra, Gunjan; Mishra, Sita; Saxena, Garima
err分享
err收藏
Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousness
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-03-02
err13
PREAI
errMishra, Sita; Malhotra, Gunjan; Chatterjee, Ravi; Sanatkumar Shukla, Yupal
err分享
err收藏
Critical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study
errglobal marketing
IF5.5
err2021-01-07
err23
PREAI
errJain, Sheetal; Mishra, Sita; Mukhopadhyay, Sandip
err分享
err收藏
In-store marketing of private labels: applying cue utilisation theory
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2020-10-27
err23
PREAI
errMishra, Sita; Malhotra, Gunjan; Saxena, Garima
err分享
err收藏
Luxury fashion consumption in sharing economy: A study of Indian millennials共享经济下的奢侈品时尚消费: 印度千禧一代研究
errglobal marketing
IF5.5
err2020-02-21
err77
PREAI
errJain, Sheetal; Mishra, Sita
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
G
Gunjan Malhotra
H 指数: 22 · 论文数: 86
S
Sumedha Chauhan
H 指数: 21 · 论文数: 70
S
Sheetal Jain
H 指数: 20 · 论文数: 46
Y
Yupal Shukla
H 指数: 17 · 论文数: 45
W
Waheed Kareem Abdul
H 指数: 16 · 论文数: 49
查看更多