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Li Cheng

national taiwan university of science and technology

11H指数
42论文数
612被引数
收录论文 21
发表时间
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The social dynamics of AI companionship: How activated attachment states and organizational signals shape human–AI relationshipsAI伴侣关系的社会动态：激活的依恋状态和组织信号如何塑造人机关系
errTechnology in Society
IF12.5
err2026-08-19
err0
PREAI
errLi-Keng Cheng; Hsien-Long Huang; Wei-Chih Tseng
err分享
err收藏
Effect of advertisement focus on donation intention广告焦点对捐赠意图的影响
errJOURNAL OF MARKETING COMMUNICATIONS
IF4.6
err2025-11-17
err6
PREAI
errCheng, Li-Keng
err分享
err收藏
The peril of perfection: how consumer power diminishes brand attitudes toward flawless virtual influencers完美主义的危险：消费者力量如何削弱品牌对无瑕疵虚拟影响者的态度
errInternational Journal of Advertising
IF5.9
err2025-11-10
err0
PREAI
errLi-Keng Cheng; Chung-Lin Toung; Cony M. Ho
err分享
err收藏
Whether consumers prefer human or robot financial advisors: the moderating effect of self-control and agency–communion orientation消费者是偏好人类还是机器人财务顾问：自我控制与代理—共融取向的调节效应
errBehaviour & Information Technology
IF3.1
err2025-07-31
err0
PREAI
errLi-Keng Cheng
err分享
err收藏
Virtual Influencer Increases Unethical Consumer Behavior Due to Increased Moral Disengagement虚拟影响者由于道德脱离感的增强而增加了不道德的消费者行为
errInternational Journal of Human–Computer Interaction
IF4.9
err2025-07-03
err0
PREAI
errLi-Keng Cheng
err分享
err收藏
Virtual influencers: how human-like or animal-like traits shape intention to donate虚拟影响者: 类似人类或类似动物的特征如何塑造捐赠意愿
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2025-03-01
err0
PREAI
errCheng, Li Keng; Toung, Chung-Lin
err分享
err收藏
Influence of environmental, social and governance (ESG) disclosures on consumer brand perceptions and behavioral intentions环境、社会和治理 (ESG) 披露对消费者品牌认知和行为意图的影响
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2024-11-19
err1
PREAI
errCheng, Li Keng; Huang, Hsien-Long
err分享
err收藏
Consumer reactions to attacks against cherished brands
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2024-06-03
err0
PREAI
errCheng, Li Keng; Toung, Chung-Lin
err分享
err收藏
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
errPSYCHOLOGY & MARKETING
IF9.1
err2024-02-20
err2
PREAI
errCheng, Li-Keng; Toung, Chung-Lin
err分享
err收藏
Virtual tourism atmospheres: The effects of pleasure, arousal, and dominance on the acceptance of virtual tourism
errJOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
IF7.8
err2022-12-01
err44
PREAI
errCheng, Li-Keng; Huang, Hsien-Long
err分享
err收藏
Effects of service robots' anthropomorphism on consumers' attribution toward and forgiveness of service failure
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2022-11-04
err31
PREAI
errCheng, Li-Keng
err分享
err收藏
Predicting intention of residential solar installation: The role of ecological lifestyle, consumer innovativeness, perceived benefit, government incentives, and solar product knowledge
errENERGY & ENVIRONMENT
IF4.8
err2022-05-15
err13
PREAI
errHuang, Hsien-Long; Cheng, Li-Keng
err分享
err收藏
The effects of smartphone assistants' anthropomorphism on consumers' psychological ownership and perceived competence of smartphone assistants
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2022-01-21
err16
PREAI
errCheng, Li-Keng
err分享
err收藏
Attitude toward 5G: The moderating effect of regulatory focus
errTECHNOLOGY IN SOCIETY
IF12.5
err2021-11-01
err10
PREAI
errCheng, Li-Keng; Huang, Hsien-Long; Yang, Shou-Yu
err分享
err收藏
Are celebrities accountable for the misconduct of their fans?
errPSYCHOLOGY & MARKETING
IF9.1
err2021-10-02
err1
PREAI
errCheng, Li-Keng; Toung, Chung-Lin
err分享
err收藏
Continuance intention in running apps: the moderating effect of relationship norms
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2021-05-21
err16
PREAI
errCheng, Li Keng; Huang, Hsien-Long; Lai, Ching-Chi
err分享
err收藏
Relationship among social tactics, job embeddedness, and affective commitment in newcomers: the moderating effect of workplace spirituality
errJOURNAL OF MANAGEMENT & ORGANIZATION
IF2.8
err2021-05-10
err8
PREAI
errHuang, Hsien-Long; Cheng, Li-Keng; Sun, Pi-Chuan; Jiang, Yi Shiuan; Lin, Hsin Hua
err分享
err收藏
The Effects of Perceived Identity Threat and Realistic Threat on the Negative Attitudes and Usage Intentions Toward Hotel Service Robots: The Moderating Effect of the Robot's Anthropomorphism
errINTERNATIONAL JOURNAL OF SOCIAL ROBOTICS
IF3.7
err2021-02-07
err58
PREAI
errHuang, Hsien-Long; Cheng, Li-Keng; Sun, Pi-Chuan; Chou, Szu-Jung
err分享
err收藏
More fluency of the mental imagery, more effective?
errJOURNAL OF SOCIAL MARKETING
IF2.6
err2020-10-24
err0
PREAI
errCheng, Li-Keng; Toung, Chung-Lin
err分享
err收藏
Roles of strategic orientations in radical product innovation
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2020-06-01
err9
PREAI
errLin, Chih-Wei; Cheng, Li Keng; Wu, Lei-Yu
err分享
err收藏

研究方向

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合作学者
合作期刊
L
Lei‐Yu Wu
H 指数: 21 · 论文数: 39
W
Wei-Hua Chieng
H 指数: 20 · 论文数: 120
C
Chih-Wei Lin
H 指数: 9 · 论文数: 18
H
Hsien-Long Huang
H 指数: 8 · 论文数: 13
W
Wei-Chih Tseng
H 指数: 7 · 论文数: 26
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